Brand marketing manager VIV

What you will do

Within the International Agrifood portfolio of Royal Jaarbeurs, we act as the storytellers of the VIV brand, responsible for the marketing and communication activities that drive international visitor engagement across our global trade shows.

As brand marketing manager – visitor promotion, you are responsible for developing, implementing, and monitoring integrated visitor marketing campaigns across the VIV portfolio. Working closely with the Head of Marketing & Communications, you translate strategic objectives into actionable campaign plans that activate priority target groups and support the commercial goals of each show.

You coordinate the execution of these campaigns end‑to‑end — from planning through follow‑up — ensuring all deliverables and marketing materials are created, aligned, and delivered on time and to quality standards. You manage relationships with internal stakeholders, external suppliers, and media partners, including setting up and negotiating media agreements to maximise visibility and reach. You analyse performance data and market insights to optimise campaigns and continuously improve the visitor journey across touchpoints.

As part of an international portfolio, you are comfortable collaborating across cultures and time zones and are willing to travel internationally to support show delivery, partnerships, and market engagement.

VIV is the flagship brand of VNU Europe Exhibitions (the international branch of Royal Jaarbeurs) serving the global agrifood sector. The brand is internationally recognized as a leader in livestock production and protein value chains across species.

The portfolio includes major international trade shows such as VIV Europe, VIV Asia, VIV MEA, and VIV Africa, alongside regional editions including VIV Select China, and VIV Select India.

The Utrecht‑based team consists of 17 colleagues from 10 different nationalities and operates in a highly international, multicultural environment, working closely with partners and the office in Bangkok.

• Develop and execute visitor marketing strategies aligned with show objectives and target markets
• Translate campaign strategies into concrete actions, deliverables, and multi‑channel content
• Monitor campaign performance and optimise based on data‑driven insights
• Coordinate the production of marketing assets and ensure consistency across all shows
• Collaborate with international teams to deliver seamless digital and physical visitor journeys
• Travel internationally to support campaign execution while taking ownership in a dynamic environment

At Jaarbeurs you will have the space to do your work with joy and fulfillment and to continue growing as a professional. Our culture is open and informal and collaboration and innovation are key. It is our ambition to become Europe’s most sustainable event organiser by 2030. So we invite you to join us in making real impact.

• A monthly salary of up to €4.660 based on 40 hours per week, depending on your experience
• 8% holiday allowance and a pension contribution
• 27 vacation days per year based on a 40‑hour workweek, with the option to purchase additional days
• A collective company success bonus (max. 5%) when annual targets are met
• A sustainable mobility plan: reimbursement of public transport up to 50 km (one way), bicycle allowance, and option to lease a bike
• A laptop and a smartphone of your choice (up to €850)
• A 15% discount on supplemental health and/or dental insurance through our collective health insurance with CZ
• A prime workplace right next to Utrecht Central Station

• Free access to all our own exciting events and trade shows
• Two half‑days per year to volunteer to our Jaarbeurs Charity Program
• Option to exchange four official public holidays for alternative days that match your personal beliefs or cultural background
• There’s always something fun happening m monthly drinks in our in‑house pub, to parties, team outings, and various sports and cultural activities
• A wide range of (live) trainings and workshops to help you grow a little more every day

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