Product Marketing Manager

The role

This is a high-impact, strategic individual contributor position where you will own the market success and adoption of one product domain within the Channable platform. We are looking for an expert who can operate as the voice of the market, translating complex product capabilities into clear, compelling customer value.

As a Product Marketing Specialist, you define the messaging, positioning, and Go-to-Market (GTM) strategy that fuels product adoption and usage. You will be the crucial liaison between the Product, Marketing, Sales, Support, and Customer Success teams, responsible for ensuring every launch and feature is underpinned by deep market insight, clear positioning, and impactful commercial enablement. Your direct contribution will be measured by product adoption, usage, and revenue impact for your owned modules.

To act as the strategic expert and voice of the market for a specific product domain, driving the end-to-end GTM process, and ensuring the adoption and commercial success of features and modules by translating technical capabilities into compelling, differentiated customer value.

The Product Marketing Specialist is responsible for:

• Owning the GTM plan and execution for a core set of products or features.
• Defining compelling messaging and positioning to simplify complex concepts and differentiate Channable globally.
• Providing customer and market intelligence to influence the product roadmap.
• Enabling Sales and Customer Success with the materials and knowledge required to effectively sell and drive adoption of your owned product area.
• Owning a strategic overlay across product modules, such as agency enablement.

Visible and measurable success in this role will be measured against:

• Revenue & Pipeline Impact:
  • Influenced MRR via Product Marketing Campaigns
  • MRR per module
  • Product adoption/usage per module
• Messaging & Positioning Effectiveness
  • Website CR in % of visitors converted into free users after being impacted by our product narrative
• Sales Enablement Impact
  • Active use of the enablement hub materials
• Go-to-Market (GTM) Effectiveness
  • % of target users who adopt a new feature after launch

Global Product Marketing Strategy & Messaging

• Messaging and Positioning: Develop and own the compelling messaging and positioning for your assigned product domain, ensuring it differentiates Channable in the market and clearly communicates value to a global audience.
• GTM Excellence: Define and execute the full GTM plan for new products, features, and strategic initiatives within your domain, owning the narrative from launch to adoption.
• Value Storytelling: Translate technical product features into compelling value propositions for the client, which amplifies Channable’s vision based on market analytics and client insights.

Strategic Collaboration & Insights

• Roadmap Influence: Serve as the market and customer voice at the product strategy table, influencing roadmap prioritization through deep customer insights and competitive intelligence.
• Product Partnership: Partner with Product Leads and Product Managers to ensure strategic alignment between product development and market needs for your specific domain.
• Analytics & Reporting: Build and scale product marketing analytics and reporting frameworks to track awareness, adoption, and customer engagement for your owned product area. Use this data to inform strategic decisions and optimize GTM effectiveness.

Cross-Functional Enablement & Execution

• Sales & CS Enablement: Act as an enabler by creating strategic enablement content for Sales and Customer Success, including pitch decks, demos, battle cards, and product training.
• Market Research: Drive ongoing competitive analysis, market research, and customer intelligence to ensure our positioning is current and effective.
• Execution Excellence: Ensure seamless cross-functional execution and measurable results across all GTM activities for your domain.

Living Our Core Values

• Focus: Prioritize GTM efforts and market research that will drive the highest impact on MRR and product adoption for your domain.
• Grow: Deepen your expertise in SaaS GTM strategies and continuously…