H-D Vehicle Sales Manager

Sales Manager

Iron Steed Harley-Davidson is looking for an experienced, motivated Sales Manager to lead our Sales Department and help take our dealership to the next level.

This is a hands-on leadership position for someone who understands that great sales results come from a great team, an exceptional customer experience, disciplined processes, and strong follow-through.

The Sales Manager will oversee day-to-day sales operations for new and pre-owned motorcycles, develop and coach the sales team, manage inventory and profitability, and work closely with the General Manager and other dealership departments to deliver an outstanding experience from the first customer interaction through delivery and beyond.

• Lead the daily operations of the new and pre-owned motorcycle sales department.
• Develop and manage sales goals, quotas, forecasts, and performance objectives.
• Monitor department performance to ensure sales, gross profit, and net profit objectives are achieved.
• Maintain a balanced and market-appropriate new and pre-owned inventory.
• Oversee motorcycle sales, appraisals, trade-ins, purchases, and deliveries.
• Establish consistent processes for pricing, quotations, trade evaluations, road tests, vehicle deliveries, and paperwork.
• Ensure all sales transactions are completed accurately, efficiently, and professionally.
• Monitor inventory and vehicle history while maintaining appropriate records and controls.
• Work closely with Service and Parts to ensure motorcycles are prepared and delivered on schedule.
• Maintain a clean, organized, professional, and customer-focused showroom.
• Stay current with dealership technology, sales systems, Harley-Davidson programs, and industry trends.
• Partner with Marketing to develop promotions and campaigns that generate traffic, leads, and sales.

• Recruit, train, coach, motivate, and develop a high-performing sales team.
• Establish clear expectations and measurable performance standards.
• Create sales schedules that provide appropriate customer coverage while supporting team productivity.
• Monitor individual and department sales performance and provide ongoing coaching.
• Conduct performance reviews and address performance issues promptly and professionally.
• Train sales representatives on current, consistent, and customer-focused sales processes.
• Encourage a culture of accountability, teamwork, professionalism, and continuous improvement.
• Assist with recruiting, interviewing, hiring, and other personnel decisions as needed.
• Keep the team informed about Harley-Davidson products, promotions, financing programs, dealership policies, and sales techniques.

• Set the standard for exceptional customer service throughout the sales process.
• Ensure every customer is greeted promptly, professionally, and enthusiastically.
• Ensure sales representatives effectively identify customer needs, wants, and purchasing objectives.
• Establish a consistent approach to feature-and-benefit selling.
• Ensure customers receive accurate and professional vehicle quotations and trade evaluations.
• Oversee follow-up processes to maximize opportunities and build long-term customer relationships.
• Work with the team to identify opportunities for Parts & Accessories, Motor Clothes/General Merchandise, financing, protection products, insurance, H.O.G., and other dealership offerings.
• Partner with Service to ensure motorcycles are properly prepared and delivered on schedule.
• Handle customer concerns and complaints with professionalism, empathy, and a solutions-oriented approach.
• Live our commitment to "Make Things Right."

• Maintain department revenue and expense objectives.
• Develop monthly and annual sales objectives in partnership with the General Manager.
• Monitor sales efficiency and profitability metrics.
• Maintain effective sales follow-up programs and processes.
• Provide accurate sales reports and performance updates to the General Manager.
• Develop promotional opportunities in partnership with Parts, Service, and Marketing.
• Identify opportunities to improve processes, increase sales, improve profitability, and enhance the customer experience.
• Participate in…