Paid Media Manager

Who We Are

Wine Enthusiast Companies is a Certified B Corporation and the ultimate source of innovation and information around wine. Founded in 1979 by Adam and Sybil Strum, the family-owned company is composed of Wine Enthusiast Commerce and Wine Enthusiast Media. Wine Enthusiast Shop provides premium wine-lifestyle products, reaching millions of consumers globally via direct mail, an e-commerce site, and a business-to-business division.

Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine news, food trends, and more than 25,000 ratings and reviews annually. Wine Enthusiast events include the annual premier Wine Star Awards gala. In 2024, the company launched a travel division, which includes the Tasting Room Directory and Cork+Compass Travel. Together, Wine Enthusiast Companies is the indisputable hub for everything wine.

We bring wine to life.

Your Role in Our Journey

The Paid Media Manager is responsible for the hands-on execution and daily management of all paid advertising campaigns across major platforms. This role requires deep technical proficiency and an analytical mindset to ensure campaign performance meets strict ROI and efficiency targets. The manager will own campaign setup, tracking integrity, and day-to-day optimizations for the majority of the marketing spend.

This role is highly focused on technical execution, optimization, and daily management of the company's multi-million dollar paid media budget, providing the necessary operational support to ensure efficient growth.

What You'll Be Uncorking

Key Responsibilities:

Day-to-Day Campaign Management & Optimization

• Execution Ownership: Manage all aspects of daily campaign operations across:
• • Paid Search: Google & Bing (Performance Max, PLA, DSA, Non-Brand, Brand).
  • Paid Content: You Tube, Display, Demand Gen.
  • Paid Social: Meta (Facebook/Instagram), Tik Tok, Pinterest, Reddit, Linked In.
  • Manage WEX Campaign Execution, Tasting Room, Cork & Compass, and other subsidiary companies (Search, Content, Social TBD).
• Budget & Bidding: Monitor daily pacing, adjust budgets, and implement bid strategies to hit efficiency (ROAS) and volume targets.
• Creative & Copy: Refresh creative rotations, conduct A/B testing, manage ad copy, and ensure product sets are current.
• Campaign Hygiene: Manage negative keywords, conduct search term audits, perform keyword expansion, and proactively resolve disapproved ads or feed errors.

Technical Setup & Tracking

• Campaign Setup: Accurately build and launch new campaigns, upload ad assets, create target audiences and exclusions, and set up tracking parameters.
• Tracking QA: Conduct basic QA to ensure correct implementation of conversion tracking, Google Tag Manager (GTM) parameters, and platform pixels.
• Feed Management: Ensure product catalogs and feeds for PLA/Shopping, PMAX, and Paid Social are up-to-date and free of technical errors.

Reporting & Performance Insight

• Performance Monitoring: Maintain weekly performance data and dashboards across all paid channels.
• Insight Generation: Surface early insights related to efficiency, spend pacing, and ROAS trends for the Director of Growth Marketing and leadership team.
• Ad-Hoc Reporting: Pull reports for other teams (e.g., Creative, Product) as needed.

The Perfect Blend (What You Bring to the Table)

Qualifications:

• 2+ years of hands-on experience managing and optimizing large-scale paid media campaigns with significant monthly spend.
• Direct platform experience with:
• • Google Ads (Search, Shopping/PLA, Performance Max, You Tube, Demand Gen)
  • Microsoft Ads (Bing)
  • Meta Ads Manager (Facebook & Instagram)
• Proven ability to execute daily optimizations tied to efficiency goals (ROAS, CPA) and volume targets.
• Strong technical foundation in digital advertising, including:
• • Conversion tracking and pixel setup
  • Google Tag Manager (GTM) familiarity and basic QA
  • Product feed management for Shopping, PMAX, and paid social catalogs
• High proficiency in platform-native reporting, performance analysis, and data interpretation.
• Strong attention to detail with the ability to manage complex campaigns without sacrificing accuracy.

Preferred Qualifications:

• Experience with additional paid media platforms such as:
  Tik Tok Ads, Pinterest Ads, Reddit Ads, and Linked In Ads.
• Ecommerce and martech experience, including familiarity with:
• • Magento
  • Net Suite
  • Product catalog management systems and inventory-based advertising
• Experience working in a multi-brand or multi-business environment.
• Exposure to analytics and experimentation tools (e.g., GA4, Looker Studio, Haensel AMS, A/B testing frameworks).
• Background in performance-driven ecommerce, subscription, or DTC businesses.

This position offers a flexible hybrid schedule, requiring employees to be onsite at our Valhalla, NY headquarters twice per week, with Tuesday designated as a required in-office day

Our Commitment to You

Unlimited PTO, Full Medical, Dental and Vision benefits, 401(K) Match, FSA & Dependent Care FSA, Flexible Work Environment, Onsite Gym, Pet…