Channel Manager - Distribution Partnerships

Overview

Telemetry

OS is the next-generation low-code platform transforming digital screens into intelligent application platforms. Unlike traditional digital signage that just plays slideshows, Telemetry

OS enables businesses to build and deploy interactive applications, real-time dashboards, and integrated experiences—all with Git-to-Screen deployment and zero-ops hosting. Built on Telemetry

OS’s proven infrastructure powering 10s of thousands of screens. We're redefining what screens can do for businesses.

We're looking for a strategic, relationship-driven Channel Manager to build and scale our partner ecosystem from scratch. This isn’t about managing existing relationships, it’s about architecting a distribution engine. You'll identify, recruit, and enable channel partners including VARs, ISOs, Distributors, Wholesalers, and System Integrators who can take Telemetry

OS to markets we can't reach alone.

The right person sees channel sales as a force multiplier. You understand that great partners need more than a contract, they need enablement, incentives, and a product that makes them look good. You'll build the playbooks, the training programs, and the partner experience that turns sign-ups into revenue.

• Build the partner pipeline
  :
  Identify and recruit high-potential channel partners, VARs, System Integrators, Distributors, ISOs, and Wholesalers—who align with our ICP and can drive real revenue
• Qualify ruthlessly
  :
  Not every partner is worth the investment. Develop frameworks to assess partner potential, commitment, and fit before onboarding
• Create enablement programs
  :
  Build training, certification, and sales enablement resources that make partners successful. If they can t sell it, they won t
• Drive partner activation
  :
  Move partners from signed to selling. Track activation metrics and intervene when partners stall
• Architect the channel program
  :
  Design tiering structures, incentive programs, deal registration, and rules of engagement that scale
• Own channel metrics
  :
  Track partner performance, revenue attribution, and program ROI. Use data to double down on what works

Mindset Over Resume

• Architect mentality - You don t just manage partners—you design systems. You see a channel program as an interconnected machine and know which levers to pull
• Relationship builder - You build genuine trust. Partners take your calls because you ve delivered value, not because you re checking in
• Commercially sharp - You understand unit economics, margin structures, and how to build deals that work for everyone
• Strategically patient, tactically urgent - Building channels takes time. You think in 12-month arcs while driving weekly progress
• Resourceful - You ll build this from scratch. You re comfortable with ambiguity and know how to make progress without a playbook
• Competitive - You want Telemetry
  
  OS in every partner s portfolio. You know who we re competing against for partner mindshare, and you intend to win

Prove you can build revenue through partners, and we ll give you more:

• Larger partner targets and strategic accounts
• Budget to build out channel marketing and enablement
• Path to Director/VP of Partnerships
• Input on how we structure our go-to-market

This is a foundational role. Build something that scales, and you ll lead it.

• 3+ years in channel sales, partner management, or business development in B2B SaaS or technology
• Track record of recruiting and enabling partners that generate meaningful revenue
• Experience with at least one partner type: VARs, System Integrators, Distributors, or ISOs
• Strong commercial acumen—you can structure deals, negotiate contracts, and model economics
• Excellent communication skills—you can present to partner executives and train partner sales teams
• Self-directed and organized—you can manage a portfolio of partners without things falling through cracks
• Legally authorized to work in Canada

Nice to have, not need to have:

• Experience in digital signage, AV, retail tech, or adjacent industries
• Background building channel programs from scratch (not just inheriting existing partners)
• Familiarity with partner ecosystems: AV…