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CRM Product Manager

Job in Vancouver, BC, Canada
Listing for: Affinity
Full Time position
Listed on 2026-02-28
Job specializations:
  • Business
    Business Analyst, Business Development, Business Management
Salary/Wage Range or Industry Benchmark: 60000 - 80000 CAD Yearly CAD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Overview

On behalf of our client, Affinity is seeking an experienced Product Manager who will work with multiple internal teams to develop solutions for mission critical CRM systems.

As a component of product ownership, identifying, analyzing and documenting complex business requirements and processes will be key. The successful candidate will participate in a large CRM integration project with significant organizational impact and should be comfortable working independently on challenging assignments while maintaining extensive contact with internal customers and subject matter experts.

Key objectives include supporting application development teams; building relationships with key business stakeholders, SMEs, and IT team; collaborating with other Product Managers to grow internal team SLAs and standards; leveraging vendor relationships, IT resources and industry initiatives to balance the needs of our business.

Essential Duties and Responsibilities
  • Participate in the collection and analysis of information; interview subject matter experts (SMEs), observe operations and use knowledge of business systems and processes to develop solutions to specific problems;
  • Maintain strong relationships with our business to keep up to date on operational procedures and methods; current business processes and business activities/best practices; and recommending changes for improvement;
  • Serve as a liaison between business stakeholders and technical IT teams to align enterprise objectives by advocating for business and user needs; articulating requirements; manage backlog requests; representing the user’s requirements in the design, development, validation and implementation of appropriate technology solutions;
  • Assist in managing a portfolio of technical applications;
  • Provide business vision and guides leaders with a focus on customer impact behind all projects, including the motivating factors for all stakeholders;
  • Develop and maintain release schedules, prioritizes features and collaborates with other business units and technology teams as necessary for release management;
  • Partner with technical business units in the research, analysis and resolution of system and process problems;
  • Locate, gather and analyze information on potential solutions and best practices and evaluate the potential benefits to the organization;
  • Coordinate efforts to train operational support areas;
  • Partner with application support to ensure operational excellence;
  • Prepare and deliver presentations to project stakeholders when appropriate;
Knowledge, Skills, and Abilities

Knowledge of:

  • Technical and Professional Knowledge:
    Demonstrate a satisfactory level of technical and professional skill or knowledge in position-related areas; remains current with developments and trends in areas of expertise;
  • Concepts of risk management, issue tracking, change management and requirements gathering.
  • Information technology support and technical documentation.
  • Business planning and analysis – with demonstrated ability to develop product strategy and deliver detailed business requirements based on that strategy.
  • Interpreting client input, clarifying issues and developing solutions.
  • Preparing various reports, summaries, surveys and written recommendations.
  • User acceptance testing principles
  • Understanding of project management methodologies and fundamentals of the software development lifecycle.
  • Preparing and delivering written and oral presentations.

Skill in

  • Analysis:
    Identify and understand issues, problems and opportunities; compare data from different sources to draw conclusions and make recommendations;
  • Communication:
    Requires exceptional communication skills focused on collaboration and consensus building; clearly convey information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand the message;
  • Time-Management:
    Comfortable participating and managing multiple ongoing initiatives that may be at different points in SDLC.

Ability to

  • Exercise Judgment and Decision Making:
    Use effective approaches for choosing a course of action or developing appropriate solutions; recommend or take action that is…
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