Sr. Digital Product Manager - Consumer Health

Entity: WELL Health Technologies

Position Title:
Senior Digital Product Manager – Consumer Health

Salary Range: $130,000 - $150,000

CAD

Job Class:
Full Time

Work Location:
Vancouver, BC

WELL, is an innovative technology enabled healthcare company whose overarching objective is to positively impact health outcomes by leveraging technology to empower and support healthcare practitioners and their patients. WELL has built an innovative practitioner enablement platform that includes comprehensive end to end practice management tools inclusive of virtual care and digital patient engagement capabilities as well as Electronic Medical Records (EMR), Revenue Cycle Management (RCM) and data protection services.

WELL, uses this platform to power healthcare practitioners both inside and outside of WELL’s own omni-channel patient services offerings. WELL, owns and operates Canada s largest network of outpatient medical clinics serving primary and specialized healthcare services and is the provider of a leading multi-national multi-disciplinary telehealth offering. WELL, is publicly traded on the Toronto Stock Exchange under the symbol "
WELL
". To learn more about the company, please visit:(Use the "Apply for this Job" box below)..

WELL Health is seeking a Senior Product Manager to own the end-to-end Consumer Health product strategy, and execution, working collaboratively with leadership on end-to-end Consumer Health product vision. This is a senior individual contributor role for a product leader who can operate at both strategic and executional levels in a complex, highly competitive environment.

This role is not a feature-level product management position. You will collaborate on long-term product direction, while being instrumental in measurable performance outcomes, and delivery across a broad consumer focused portfolio.

You will report to the Head of Consumer Health, working in close partnership with a built-in marketing team, internal WELL engineering teams, finance, operational and other functional teams, plus third-party developers, vendors, and platform partners.

Product Strategy & Vision

• Own the end-to-end product vision for WELL’s Consumer Health offerings.
• Define and communicate a 3+ year product roadmap, grounded in customer behaviour, performance data, and market and marketing dynamics.
• Ensure product strategy aligns with Consumer Health business objectives, operational realities, and WELL’s broader mission.
• Act as a senior product voice and thought leader, shaping direction through insight and judgment.

Execution & Delivery

• Translate strategy into clear priorities, initiatives, and outcomes.
• Lead cross-functional execution with marketing, design, engineering, analytics, and operations.
• Drive momentum and accountability across internal and third-party delivery teams.
• Balance speed and quality with a “done is better than perfect” mindset.
• Identify and resolve ambiguity, risks, and delivery blockers.

Customer & Data Leadership

• Develop deep understanding of consumer behaviour across the full Consumer Health journey.
• Define success metrics and use data to inform decisions, validate outcomes, and optimize performance.
• Continuously evaluate product-market fit and competitive positioning.

Platform & Ecosystem Lens

• Apply a platform-oriented mindset to Direct to Consumer product development, with an understanding of how core DTC platforms (e.g., Shopify and its ecosystem), Mar Tech systems/eco-systems (e.g. Marketing CRM), and third-party services work together to deliver cohesive, scalable experiences.
• Evaluate when to build, buy, or partner, balancing speed to market, flexibility, scalability, and long-term maintainability.
• Partner closely with marketing and engineering to ensure platforms and tools—such as ecommerce platforms, CRM and lifecycle marketing tools, analytics, experimentation, and personalization systems—enable effective acquisition, conversion, retention, and performance optimization.
• Ensure platform and ecosystem decisions support WELL’s long-term product vision, performance goals, and operational realities, rather than short-term tool optimization.

Stakeholder & Partner…