Manager, Business Development - Western

Job Description

This person must reside in British Columbia and be located within close proximity to Vancouver.

One of the best‑known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.

We are looking for a Business Development Manager. This position is responsible for managing the business development (sales) of a defined list of travel agency accounts and consortia within a specified territory. The objective is to achieve sales goals for Princess Cruises in alignment with the company’s business objectives and Core Values. This role reports to the Director of Sales.

Here’s a summary of what Princess is looking for in the Business Development Manager. Is this you?

• Business Development (Revenue Generation) – develop and implement strategic plans to drive sales and increase revenue. Conduct market research to identify new business opportunities and trends, build strong relationships with clients, partners, and stakeholders to enhance business opportunities, collaborate with sales and marketing teams to align revenue strategies with promotional activities and market demands, optimize pricing models and product offerings, and prepare detailed revenue reports and forecasts for senior management.
• Agency Account Management – oversee and manage relationships with agency partners to drive business growth and achieve strategic objectives. Identify potential agency partners, negotiate contracts, and ensure that agency activities align with the company’s goals. Work closely with the marketing, sales, and product development teams to coordinate efforts and maximize the impact of agency collaborations.
• Marketing Development and Management – develop and execute marketing strategies to drive business growth and enhance brand visibility. Conduct market research to identify trends and opportunities, create marketing campaigns, manage promotional activities, collaborate with the marketing team to develop content, manage social media channels, and oversee digital marketing efforts. Analyze the effectiveness of marketing initiatives and adjust strategies to optimize results.
• Budget Management – plan and allocate budgets for various business development initiatives, ensuring optimal use of resources to achieve strategic goals. Conduct financial analysis to monitor budget performance, identify variances, and prepare detailed reports for senior management to facilitate informed decision‑making; implement cost control measures and identify opportunities for budget optimization.
• Communication (Internal, External, and Feedback) – facilitate clear and effective communication within the organization, ensuring alignment between the sales, marketing, and operations teams. Build and maintain strong relationships with external partners, clients, and stakeholders; negotiate contracts, present business proposals, and represent Princess Cruises at industry events and conferences. Gather and analyze feedback from clients and partners to identify areas for improvement and inform strategic decisions.

• Self‑starter with very strong sales and B2B relationship building skills. Must have experience with both virtual and live presentations for large audiences, the ability to conduct product training, excellent time management, planning and scheduling skills, and the ability to work with minimal oversight.
• Problem solving – navigate complex market dynamics, identify growth opportunities, analyze market trends, customer preferences, and competitor strategies to develop effective business plans, negotiate partnerships, optimize sales channels, and implement innovative marketing campaigns.
• Impact – drive the company’s growth and expand market presence by identifying new business opportunities, building and maintaining relationships with key stakeholders, and developing strategic plans to enhance revenue and profitability.
• Leadership – exhibit strong leadership…