Vice President of Sales - Hotel Job Vancouver area,BC Canada,Business

Description

Commercial Strategy

Define and execute the national sales strategy aligned with enterprise revenue goals

Identify new business opportunities, partnerships, and underdeveloped markets

Contribute to long-range planning with executive leadership, including expansion initiatives

Revenue Performance

Lead growth across all key segments including corporate, group, meetings and events, government, entertainment, transportation crew, and wholesale / FIT

Analyze market trends, competitive activity, and demand patterns to guide strategy

Own forecasting, KPIs, sales budgets, and overall revenue performance

Lead account segmentation and prioritization strategy

Leadership & Team Development

Lead and develop a geographically distributed national sales organization

Partner closely with regional sales leadership to ensure alignment across all markets

Establish clear performance standards, accountability structures, and operating rhythms

Support compensation planning, incentive design, and performance management frameworks

Strengthen succession planning and leadership development within the sales function

Client & Partner Relationships

Build and maintain senior-level relationships with major corporate clients, travel partners, sourcing organizations, and industry stakeholders

Lead negotiation of strategic agreements and key commercial contracts

Represent the organization at key industry events, trade shows, and client forums

Cross-Functional Integration

Partner with Marketing, Revenue Management, and Operations to ensure commercial alignment

Support new openings, repositioning strategies, and portfolio growth initiatives

Ensure consistency in brand delivery and customer experience across all channels

Analytics & Reporting

Deliver clear, consistent reporting on sales performance to executive leadership

Drive CRM discipline, pipeline visibility, and conversion tracking across teams

Leverage sales analytics and insights to refine strategy and execution

Embed stronger adoption of sales tools and technology across the organization

Success Measures

Sustained, profitable revenue growth across priority segments

Increased market share and stronger account penetration

Improved pipeline visibility, forecasting accuracy, and conversion performance

Stronger sales discipline and operating rhythm across all levels

Development of a high-performing, accountable national sales team and future leaders

Requirements

Bachelor’s degree in Business, Hospitality, or related field; MBA considered an asset

10+ years of progressive hotel sales leadership experience

Proven success driving revenue across multi-property or multi-market environments

Strong understanding of hotel distribution, segmentation, and revenue management principles

Experience leading large, dispersed sales teams

High proficiency with CRM systems and commercial analytics tools

Strong executive presence with advanced negotiation and communication skills

Core Competencies

Strategic thinking with strong execution discipline

Commercial and financial acumen

Leadership and talent development capability

Relationship building and stakeholder influence

Market awareness and adaptability

Results-oriented mindset with strong accountability standards

Corporate Culture

Competitive executive compensation package with performance-based incentive

Comprehensive health, dental, and vision coverage

Travel privileges and hospitality discounts

RRSP matching program

Life and disability insurance coverage