Director, Digital Media ​/ Production, Creative Arts​/Media

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people

The Brand Creative team brings lululemon to life through storytelling that resonates with both new and existing guests. We ensure our brand shows up as globally consistent, regionally relevant, and meaningfully differentiated within a crowded landscape. We drive business success by connecting guests to the heart of who we are—our purpose, our values, and our unique brand personality. Through visual and verbal storytelling, we elevate the performance of our products and fuel brand love, awareness, and demand across NA.

As the Copy Director, you will lead the regional copywriting team and own the storytelling across lululemon’s campaigns, product moments, and brand initiatives. You will shape and drive our regional copy strategy, mentor a team of writers, and ensure every message reflects who we are—globally aligned, locally resonant, brand differentiated, and unmistakably human.

You will oversee all major brand campaigns (including OOH, Ambassador, in-store, and experiential), as well as guide and elevate lower-tier messaging across CRM, digital, and ecommerce.

This role reports to the Senior Creative Director

• Develop the copy strategy for regional brand initiatives, launches, and NA campaigns
• Partner closely with regional and global teams to champion a unified, worldwide tone of voice
• Lead, mentor, and inspire writers, freelancers, and agency partners to deliver elevated, consistent, brand-defining work
• Translate brand, product, and marketing strategies into clear, compelling storytelling
• Partner across Creative, Brand, Product, Digital, and Market teams to ensure voice consistency and cultural relevance—even when transcreating
• Guide the briefing, concepting, and creative development process from kick-off through delivery
• Use insights, cultural signals, and performance data to sharpen messaging and increase relevance
• Manage regional timelines, resourcing, and creative workflow with clarity and efficiency
• Present creative strategies and ideas to cross-functional partners and senior stakeholders with confidence

• 8+ years of copywriting or brand storytelling experience, including 3+ years in a leadership role
• BA (Hons) in Communications, English, Journalism, or related discipline preferred
• Expertise in campaign, product, and multichannel storytelling for a premium or lifestyle brand
• A track record of creating impactful, memorable campaigns that drive business results
• Strong understanding of the NA region, with sensitivity to cultural nuance and market variation
• Strategic thinker capable of connecting creative ideas to brand and business goals
• Exceptional writing, editing, and presentation skills
• Experience in lifestyle, fashion, sport, or wellbeing
• Experience collaborating with brand, talent, and commercial partners
• A passion for trends, tech, fashion, and the cultural forces shaping today’s world

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself

additional notes

Immigration support is potentially available for this role.

lululemon’s…