Head of Brand

Head of Brand & Content

Rumble Wellness Group (Rumble
• Primal
• Tempo)

Role Overview
We are looking for a  hands‑on Head of Brand & Content  to lead the visual identity, content strategy, and brand execution across our growing wellness portfolio:  Rumble Boxing, Primal, and Tempo (Mega former).

This is not a pure strategy role.

We are looking for a  creative operator  — someone who can:

Develop the brand vision

Create the content themselves  (shoot, design, edit)

Direct small teams and freelancers

Execute quickly and consistently

You will be responsible for turning our brand vision into  high-quality, high-volume content that drives growth, engagement, and brand equity.

This role reports directly to the CEO and works closely with marketing, operations, and studio teams across Canada.

Key Responsibilities
1. Own Brand Visual Identity (Across All Brands)

Define and maintain the visual language for:

Rumble (high energy, performance, culture)

Primal (premium wellness, recovery, lifestyle)

Tempo (performance-driven Mega former concept)

Develop and evolve brand guidelines:

Photography style

Video style

Typography, color, layouts

Social design systems

Ensure all content across cities and studios meets brand standards

2. Create Content (Hands‑On Execution)
This role is  player‑coach , not just creative direction.

You will:

Shoot photo and video content (iPhone or camera)

Edit short‑form video (Reels, Tik Tok)

Design social graphics (Canva, Adobe, etc.)

Create campaign assets

Build content templates for the team

Produce content for:

Social media

Launch campaigns

Events

Partnerships

Paid ads (creative support)

Speed and output matter.  We need someone who can ship, not just ideate.

3. Content Strategy & Calendar

Build monthly content plans for each brand

Develop campaign themes and storytelling

Ensure a consistent posting cadence across platforms

Align content with business priorities:

Personal training growth

New launches

Membership sales

Community engagement

4. Lead and Scale the Content Function

Manage and mentor the Social Media Manager

Direct freelance photographers/videographers

Coordinate content capture from studios (Calgary, Vancouver, Toronto)

Create systems for content collection and asset management

Work closely with the Digital Ads team to improve creative performance

5. Brand Experience & Campaign Leadership

Lead creative direction for:

Grand openings

Major campaigns

National initiatives

Partnerships and events

Ensure brand consistency across:

In‑studio visuals

Event materials

Marketing collateral

What Success Looks Like (First 6–12 Months)

Clear, distinctive visual identity for each brand

Consistent, high‑quality social presence across all locations

Increased engagement and shareability

Content pipeline running smoothly across cities

Faster execution with less CEO involvement in day‑to‑day creative

Qualifications
Experience

5–8+ years in brand, content, or creative roles

Experience in fitness, wellness, lifestyle, fashion, or hospitality preferred

Proven portfolio of high‑quality visual work

Execution Skills (Required)

Photo/video shooting (iPhone or camera)

Short‑form video editing (Reels/Tik Tok)

Graphic design (Canva, Adobe, or similar)

Strong visual storytelling ability

Ability to produce content quickly and consistently

Mindset

Builder mentality — hands‑on, resourceful, scrappy

Comfortable working in a fast‑growth environment

High ownership and accountability

Strong project management and organization

Able to balance creativity with business goals

What This Role Is NOT
This is  not :

A pure brand strategist

An agency‑style creative director

Someone who only provides ideas or mood boards

Someone who requires a large team to execute

We are looking for someone who:

Thinks like a creative director and works like a content creator.

Why This Role Matters
Rumble Wellness Group is building a multi‑brand wellness ecosystem across Canada.
Brand and content are central to our growth, community, and long‑term value.

This role will shape how our brands look, feel, and grow as we scale nationally.

Location
Open to Vancouver, Toronto, or Calgary.
Hybrid / travel between key markets as needed.

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