Social & Content Specialist

100 Ways began at the corner of a desk inside our sister company, Canada Gold, rescuing beautiful gold jewellery pieces that were destined to be melted down. What started as a side project rooted in curiosity quickly became a way to preserve craftsmanship, history, and meaning through fine jewellery.

Today, 100 Ways curates vintage, antique, and contemporary jewellery, working with pieces that already carry a story and preparing them for their next chapter. Sustainability, expertise, and thoughtful storytelling are at the heart of everything we do. Every piece we share has a past. How we choose to tell those stories is central to our brand.

As we continue to grow, we’re looking for a Social & Content Specialist to help shape our day-to-day presence across social and digital channels.

As Social & Content Specialist
, you will play a key role in how 100 Ways shows up across social platforms and content touchpoints and use performance insights to continuously improve how our content resonates.

Working from a clear brand strategy and campaign direction, you’ll translate ideas into a consistent and engaging social presence, planning, creating, publishing, and refining content over time. This role sits at the intersection of content creation, publishing, and performance
, and is well-suited to someone who enjoys building structure around creativity.

This is a full-time position working primarily from our Downtown Vancouver office.

This role offers an annual salary range of $55,000–$68,000 CAD
, based on experience and qualifications.

You’ll work closely with the Marketing Department Manager and collaborate with partners across e-commerce, email, paid media, client care and product teams to ensure content is thoughtful, well-crafted, and designed to live across multiple formats and support business goals. Responsibilities will include:

Develop monthly social content plans based on campaign direction and business priorities

Translate high-level strategy into a clear, consistent content narrative across social channels

Build and maintain a consistent posting cadence, tone and visual standard, balancing structure with creativity

Plan, schedule, and publish content across priority platforms, primarily Instagram and Tik Tok

Create high-quality photo and short-form video (up to 1min
30) content aligned with brand guidelines

Capture, edit, and adapt content designed to be reused across:

• Social media (Instagram, Facebook, Tiktok, Pinterest, and other relevant social platforms)
• Website (Shopify product and collection pages)
• Paid advertising formats (Meta, Pinterest, Reddit, Shop)

Edit and adapt UGC, ambassador, and event content for brand use

Organize and maintain content assets to support efficient reuse and consistency

• Inbound: responding to comments and DMs in a timely, brand-aligned way
• Outbound: proactively engaging with relevant accounts, creators, and conversations to build connections and visibility

Support improvements to DM workflows and response processes

Help strengthen community connection and brand presence through thoughtful engagement

Review and analyze content and social performance metrics to understand what resonates and what drives revenue

Use insights to refine formats, cadence, and content planning over time

Collaborate with the Marketing Department Manager to identify high-performing organic content to repurpose for paid advertising

Contribute to the development and iteration of paid social creative formats

Support ambassador and creator initiatives, including outreach, coordination, and content capture

Assist with gifting logistics and tracking

Support event activations through content capture, live posting, and post-event assets

Contribute to general marketing content needs

• Proficiency with Adobe Creative Suite (Photoshop, Lightroom)
• Comfortable using Canva for templates and fast-turn content
• Experience editing short-form video using Cap Cut and/or Edits and/or Premiere Pro
• Familiarity with Meta Business Manager /…