Social & Content Manager

Lagree West: We offer efficient, high-intensity, low-impact workouts that build a deep mind-to-muscle connection. Our pilates-inspired classes are delivered in elevated, community-driven studios across Vancouver and Victoria.

Jaybird: Jaybird is a contemporary movement studio offering yoga- and pilates-inspired classes by candlelight in a heated infrared room. Fuelled by good, loud music, Jaybird is a place where you can get out of your head and into your body.

Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.

Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They’re the standard we hold, the way we lead, and the reason our studios feel the way they do.

The Social & Content Manager is the storyteller-in-chief and day-to-day executor for both brands (Jaybird and Lagree West). This role leads social, content strategy, content creation, and narrative direction for Lagree West and Jaybird, with a heavy emphasis on building and protecting distinct brand voices, driving community connection, and producing content that earns attention before it asks for action.

This is a creative leadership role and a hands‑on production role. It requires strategic thinking, strong aesthetic instincts, and the ability to concept, create, and ship work at a high standard without losing quality or speed. A genuine understanding of and connection to boutique fitness, mindful movement, or the broader wellness and lifestyle space is essential. Writing, directing, scheduling, engaging, reporting, this person owns it end to end.

Day‑to‑day, this role operates with a high degree of independence on execution and creation. Creative direction comes from the Brand + Creative Director. Performance direction comes from the Digital + Growth Director. This person is a strong executor and creator who takes direction well and runs with it.

Own the social media strategy for Lagree West and Jaybird across Instagram, Tik Tok, Meta, and Linked In.

Build and maintain a proactive content calendar planned at least two weeks in advance at all times.

Own content scheduling across all platforms, ensuring consistent and timely publishing.

Identify emerging platform trends and opportunities and bring recommendations to BCD before they are obvious.

Set channel-level goals, track performance, and adjust strategy based on what the data is telling you.

Content Creation + Direction

Create and direct content across formats: short‑form video, photography, copy, graphics, and Reels.

Write copy that sounds like each brand, not like a caption, voice‑consistent, intentional, and never generic.

Brief and direct external creators, photographers, and videographers when needed.

Maintain and evolve the visual and tonal language of both brands through every piece of content produced.

Build a content library that is organised, accessible, and never running on empty.

Paid Ad Content + Digital Advertising

Own paid ad creative strategy: concept, write, and produce social ad content for both brands.

Build content that works as an ad before it looks like one, storytelling‑first, performance‑minded.

Develop an organic‑to‑paid feedback loop: use top‑performing organic content to inform paid creative decisions.

Manage ad creative refresh cadence in partnership with DGD, no ad runs stale.

Collaborate with DGD on A/B testing frameworks, creative hypotheses, and performance interpretation.

Proficiency in Meta and Google Ads: ability to lead creative testing frameworks and drive targeting optimizations.

Brand Storytelling + Campaign Integration

Translate campaign briefs into compelling social and content narratives across both brands.

Ensure every campaign, launch, and initiative has a clear social and content story, not just an announcement.

Protect brand voice consistency across all content, in collaboration with…