Reigning Champ - Senior Manager​/Manager, Digital Marketing

Reigning Champ - Senior Manager/Manager, Digital Marketing page is loaded## Reigning Champ - Senior Manager/Manager, Digital Marketing locations:
Support Office (Vancouver) time type:
Full time posted on:
Posted Yesterday job requisition :
R0021305
** ABOUT REIGNING CHAMP
** Founded in 2007, Reigning Champ is Canada’s athletic brand that focuses on year-round staples made with original fabrics. Emphasizing rugged construction and unrivalled comfort, the brand’s process is guided by its principles:
Respect the details. Master simplicity.
** THE OPPORTUNITY
** Aritzia is growing and Reigning Champ is growing with it. As a member of the Digital Department, you will lead and execute our digital marketing strategy, driving performance across key channels & platforms.
** THE ROLE
** As the Senior Manager/Manager, Digital Marketing, you will:
* Own the strategy and execution of key digital channels, namely, CRM (Email, SMS, Push), Paid Social, Paid Search & Programmatic, as well as testing emerging channels across social, DOOH & Display.
* Develop a robust media-mix modeling strategy, ensuring spend is distributed across key channels, looking to diversify the Reigning Champ channel mix to deliver efficient customer acquisition, retention, whilst balancing long-term brand growth, with direct response revenue goals.
* Develop and implement a comprehensive digital marketing strategy with seasonal CPA targets for each market and platform.
* Build a test/learn culture, to ensure we are driving incremental growth with each new initiative.
* Monitor and measure platform performance on a weekly, monthly, and quarterly basis to ensure alignment with business goals and strategy.
* Oversee full management of all media spend, ensuring budget targets are met across platforms and markets.
* Oversee coordination, delivery, and deployment of the marketing campaign calendar to support brand, merchandising and marketing objectives.
* Increase customer retention metrics through effective use of customer analytics, personalization and segmentation
* Develop and manage a full-funnel CRM/Loyalty strategy, utilizing RFM insights to drive decision-making.
* Collaborate with the Brand team to ensure all campaigns are on-brand, adhere to platform best practices, and align with campaign objectives and targeting.
* Establish and maintain a robust testing framework to optimize campaign structures and uncover winning combinations.
* Lead and mentor our growing in-house digital team, focusing on their development and enhancing their technical platform knowledge.
** THE QUALIFICATIONS
** The Senior Manager/Manager, Digital Marketing, has:
* Proven skills, education, and/or applicable certifications
* A commitment to learn and apply Aritzia's Values and Business and People Leadership principles
* The ability to collaborate fluently with cross-functional partners
* A commitment to quality and investing in results that add value to the business
* A sense of urgency executing job responsibilities, prioritizing urgent and important work
* An understanding and a passion for the industry in which we operate
** THE COMPENSATION
** The typical hiring range for this position is $100,000 - $150,000 CAD per year. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.

We are always looking for top talent - if your qualifications differ from those listed above, the scope of work and final agreed upon wage may be adjusted to reflect your individual qualifications.

Aritzia’s Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our pay-for-performance philosophy.  Along with comprehensive benefits, aspirational work spaces and elevated employee perks and experiences - we provide it all.
** THE PERKS
** Some of the industry-leading benefits you will receive working at Aritzia:
* A-OK Commissary & Café – Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and café is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
* The SET – Our in-office fitness studio and gym with state-of-the-art equipment, custom-created…