National Director, Strategic Marketing

National Director, Strategic Marketing page is loaded## National Director, Strategic Marketing locations:
Vancouver:
Toronto time type:
Full time posted on:
Posted Yesterday job requisition :
R0006498
** About Quad Real Property Group
** Quad Real Property Group is a global real estate investment, development and operating company headquartered in Vancouver, British Columbia. Its assets under management are $98.5 billion. From its foundation in Canada as a full-service real estate operating company, Quad Real has expanded its capabilities globally for investments in equity and debt in both the public and private markets. Quad Real invests directly through operating platforms in which it holds an ownership interest and via programmatic partnerships.

Quad Real seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.

Quad Real:
Excellence lives here.
** Role Description
** The National Director, Marketing, Residential leads strategy and execution for marketing, demand generation, and centralized leasing performance across Quad Real’s Canadian residential portfolio (multifamily, land lease, and resorts). The role is accountable for driving qualified demand, improving lead-to-lease conversion, protecting brand standards, and elevating resident and customer experience through customer listening, reputation management, and a best-in-class digital presence. ‑in‑class digital presence.

Reporting to the Senior Vice President, Residential Operations, this leader builds and develops a high-performing marketing and centralized leasing organization, ensures rigorous measurement of marketing effectiveness, and optimizes channel mix and vendor partnerships to achieve occupancy and revenue objectives.
** Key Responsibilities
***** Portfolio Marketing Strategy & Demand Generation:
**** Oversee marketing for the Quad Real Canadian residential portfolio (multifamily, land lease and resorts), helping ensure that leasing velocity, occupancy and rental rate levels are achieved and maintained.
* Own the annual marketing strategy and operating plan, including acquisition and retention programs, seasonal leasing strategies and incentive programs. as well as the transition of new residential developments into the stabilized portfolio.
* Develop and manage annual marketing budgets, including allocation across digital channels, ILS/listings, brand campaigns, events, and retention initiatives, with clear ROI discipline.
* Lead channel strategy and partner relationships across paid search/social, SEO, ILS, display, email/lifecycle, referral programs, and local community marketing.
*** Centralized Leasing (Lead-to-Lease) Excellence:
**** Lead the residential centralized leasing team to ensure lead-to-lease outcomes are best-in-class, including response time, lead qualification, tour conversion, application completion, and move-in coordination.
* Establish operating standards for centralized leasing/call center workflows (queue management, scripts, quality monitoring, escalation paths), ensuring consistent customer service and conversion outcomes across communities.
* Ensure disciplined CRM utilization and lead management hygiene (timely entry of calls/leads, accurate notes, routing, follow-up cadence), and leverage reporting to continuously improve conversion.
* Partner with operations and on-site teams to ensure seamless handoffs from centralized leasing to Community teams and consistent customer experiences across the leasing journey.
* Closely monitors community tour-to-lease conversion ratios to ensure the effectiveness of site level processes.
*** Digital Experience, Web Presence & Marketing Technology:
**** Ensure the web presence of the portfolio is best-in-class and optimized to achieve performance expectations (content, UX, SEO, conversion paths, and performance measurement).
* Oversee selection/optimization of marketing technology stack and integration with CRM/lead systems (automation, analytics, attribution), and drive adoption through governance, training, and measurement.
* Evaluates AI enabled tools and enhancements to…