Regional Marketing Leader

Position: Regional Marketing Leader  )
Overview  RJC Engineers is a well-established, employee-owned engineering firm with a broad geographic footprint and deep roots across Canada and the United States. We are leaders in structural engineering, building science, structural restoration, structural glass engineering, parking facility design, and building energy modelling.
Be Your Authentic Self  At RJC, we are dedicated to fostering an inclusive and diverse workplace where everyone is valued and respected. We proudly embrace all individuals and believe that every team member contributes to creating a welcoming environment. At RJC, inclusivity and diversity are commitments we all share.
Candidate Profile  The Regional Marketing Leader is responsible for leading the marketing function for RJC’s Vancouver and Kelowna offices. This role will establish structure, direction, and consistency on pursuits, marketing initiatives, and business development support, while working closely with the corporate marketing team.
You will lead a small regional team dedicated to proposal development, pursuit coordination, and regional marketing activities. The role requires both strategic leadership and hands-on support to build processes, improve workflow, and elevate RJC’s presence in the BC market.
Salary  $110,

Key Responsibilities  Duties include, but are not limited to:
Strategy and Leadership   Develop and lead a regional marketing plan for Vancouver and Kelowna aligned with business goals and market opportunities.
Work with Managing Principals to identify and deliver on priorities.
Serve as the primary marketing representative in regional leadership discussions.
Collaborate with the national marketing team to ensure alignment on messaging, content, standards, and shared initiatives.
Lead, coach, and support the BC marketing team, clarifying roles and expectations.
Marketing, Proposal & Pursuit Leadership (Regional Focus)   Establish and manage regional marketing operations including proposal workflows, business development support, marketing materials, content management, resume updates, and Open Asset upkeep.
Oversee all pursuits within BC to ensure high-quality, timely submissions.
Contribute to strategic pursuits and RFP responses, helping to identify win themes, and providing team review.
Improve processes, templates, standards, and workflows for improved efficiency.
Develop clear prioritization frameworks to help manage the team’s workload.
Identify conventions, calls for papers, opportunities to publish technical articles and contribute to news articles.
Track and analyze proposal win rates, including reasons for wins/losses and trends to guide improvements on proposal strategies, content quality, and pursuit decisions.
Business Development   Conduct client and market research and develop business development strategies and targeted plans that optimize win rates and achieve team revenue growth.
Maintain and develop relationships with potential RJC clients and project partners.
Support leads with BD priorities including client introductions, presentations, pitches, events, and outreach.
Coordinate regional events, sponsor ships, conferences, and client engagement activities.
Professional Qualifications & Experience  EDUCATION
Bachelor’s degree in Marketing, Communications, Business, or related field.
EXPERIENCE
8–10+ years of progressive marketing experience in the AEC or professional services industry.
3–5+ years of experience leading or managing a marketing team (regional leadership experience is an asset).
Skills   Strong leadership capability with experience defining roles, setting expectations, and guiding team members.
Excellent communication skills with the ability to translate technical information into client-focused messaging.
Highly organized, able to manage multiple deadlines and priorities across regional offices.
Strong understanding of marketing best practices, BD support, and pursuit strategy in the AEC industry.
Proficiency in Microsoft Office;
Adobe InDesign, CRM systems, and Open Asset considered assets.
Ability to influence, collaborate, and build trust with technical and operational leaders.
Strategic thinker who can also execute hands-on work when…