Manager, Marketing and Business Development

Manager, Marketing and Business Development

Job Category: Marketing & Business Development

Requisition Number: MANAG
003095

• Posted :
  May 29, 2026
• Full-Time

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As a premier law firm with over 900 lawyers worldwide, Fasken is where excellence meets expertise. We are dedicated to shaping the future our clients want, precisely when it matters most. For more information, visit

Marketing & Business Development Manager - BC Region

What you will do

Reporting to the Senior Director, Marketing and Business Development, you will play a lead role in the management of the BC Region’s marketing team and the execution and delivery of strategic marketing and business development initiatives to strengthen market presence, build brand awareness and support business growth.

The successful candidate is an established marketing and business development professional who can lead a team, is highly motivated, organized and has a demonstrated ability to build strong working relationships with multiple stakeholders. This is a hand-on role and will support two BC offices in Vancouver and Surrey. The role will principally be located in our Vancouver office.

Primary Responsibilities

• Work with the Senior Director of Marketing and Business Development, lawyers and stakeholders to develop and implement marketing and business development initiatives aligned with regional priorities
• Manage a team of marketing and business development professionals, assigning work, ensuring quality and consistency of output and client satisfaction
• Support client relationship programs, including key client planning, cross-selling initiatives and client feedback efforts
• Conduct and coordinate research on identified business targets and regional practice group plans. Assist with developing tailored regional strategies, approaches and materials for effective business development efforts
• Assess, manage and activate regional partnerships, sponsor ships and events to support business priorities, strengthen brand presence and maximize ROI
• Lead the preparation of marketing materials for current and prospective clients including pitches and RFP responses
• Design and execute multi-channel marketing initiatives (digital, earned media, paid media, etc) to elevate the profile of the BC region
• Track budget and provide reporting on BC marketing and BD activities
• Oversee preparation of directory and award submissions
• Monitor emerging regional and industry trends and opportunities and incorporate into actionable plans
• Leverage AI and other tools and champion their adoption to improve workflow
• Collaborate closely with Firmwide and other regional marketing teams to ensure integrated efforts initiatives
• Special project work and other marketing management duties as outlined by the Senior Director of Marketing and Business Development

Required Knowledge and Experience

• You have 5+ years of managerial experience in a professional services environment, and preferably a degree in Marketing or Business
• You have proven experience developing, managing and implementing effective multi-channel marketing programs and business development plans, communications, thought leadership, branding, client service planning and go-to-market strategies
• You have strong verbal and written communication skills and excel at project management, negotiation, change management and consulting to get buy-in and support for projects, even as you balance competing priorities and stakeholders’ expectations across different areas of business
• You can identify key industry and client information (trends, issues, client-specific data and strategic business opportunities) and present marketing perspective on what will be required to meet strategic goals
• You are a self-starter who can work with little day-to-day supervision

At Fasken, success means

• You take pride in your excellent time management skills with the ability to manage multiple projects in a fast-paced environment
• You are consistently recognised for your client-service orientation and create a strong presence that will instill confidence with partners, associates and firm leadership
• You’re a relationship builder with solid experience collaborating…