Sr. Marketing Manager

About The Company
Bosa Properties Inc. ("BPI") is an end-to-end real estate company offering human-centered solutions for property development and management. Based out of Vancouver, Canada, our team of in-house experts work across residential, commercial and master-planned projects, with a growing residential portfolio that includes more than 22,000 homes that are built or under development, and an income portfolio that includes 5.5 million square feet of retail, industrial, office and rental properties under management.

The Role
Bosa Properties is looking for a Senior Marketing Manager to join our team of talented marketing professionals. Reporting to the Senior Director, Marketing, this role leads cross-functional go-to-market planning and oversees execution across multiple initiatives. You translate strategic direction into clear, actionable marketing plans, aligning teams, channels, and resources to deliver measurable business outcomes.

What You’ll Do
Strategy & Plan Development

Lead cross-functional marketing planning in partnership with the Senior Director, translating strategic priorities into integrated go-to-market plans.

Direct tactical planning and execution across sales, brand, growth, creative, and insights teams through influence rather than authority.

Distill complex business requirements into clear marketing blueprints, including objectives, target audiences, timelines, KPIs, and success measures.

Develop project-level marketing plans encompassing channel mix, messaging frameworks, content calendars, activation tactics, and detailed timelines.

Cross-Functional & Execution Leadership

Coordinate cross-team alignment to ensure shared priorities, sequencing, and readiness for execution.

Design and orchestrate execution across multiple initiatives, maintaining momentum and accountability across teams.

Provide day-to-day oversight of campaign execution, ensuring work is delivered on strategy, on time, and on budget.

Own briefing for key initiatives, ensuring clarity, consistency, and alignment with brand positioning and business goals.

Insights, Optimization & Performance

Analyze historical performance, market insights, and business data to evaluate plans and inform decision-making.

Establish performance expectations and continuously optimize plans based on results, learnings, and changing market conditions.

Champion the customer by developing a deep understanding of the business and customer journey through strong internal partnerships.

Budget & Resource Management

Prepare and manage project-level budgets, scopes of work, and timelines for agency, vendor, and internal teams.

Make informed channel mix recommendations grounded in performance data and business objectives.

What You Bring

10+ years of relevant marketing experience, with 3+ years leading or mentoring team members.

Proven experience owning integrated marketing planning for complex initiatives or portfolios.

Strong ability to connect strategy to execution through clear frameworks, briefs, and plans.

Demonstrated success leading cross-functional teams through influence, alignment, and planning rigor.

Experience managing project-level budgets, scopes of work, and agency/vendor partners.

Strong analytical and insight-driven mindset, with experience evaluating plans and optimizing performance.

Excellent communication skills, with the ability to bring clarity to ambiguity and align diverse stakeholders.

Salary
Salary: $121,788 CAD - $167,484 CAD

Who You Are

Trustworthy:
You lead with trust when interacting with your team and other departments.

You proactively build trust by demonstrating credibility, empathy, and sincerity.

Humble:
Unpretentious and self-aware, you take responsibility for your mistakes. You know that egos are barriers to doing our best work and always learn.

Community focused:
You believe what is created in community is always better than what is created in isolation and excellence is created through collaboration.

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