Manager,Marketing and Business Development Job Vancouver area,BC Canada,Management

About Fasken

As a premier law firm with over 900 lawyers worldwide, Fasken is where excellence meets expertise. We are dedicated to shaping the future our clients want, precisely when it matters most. For more information, visit

Marketing & Business Development Manager - BC Region

What you will do

Reporting to the Senior Director, Marketing and Business Development, you will play a lead role in the management of the BC Region’s marketing team and the execution and delivery of strategic marketing and business development initiatives to strengthen market presence, build brand awareness and support business growth.

The successful candidate is an established marketing and business development professional who can lead a team, is highly motivated, organized and has a demonstrated ability to build strong working relationships with multiple stakeholders. This is a hand-on role and will support two BC offices in Vancouver and Surrey. The role will principally be located in our Vancouver office.

Primary Responsibilities

Work with the Senior Director of Marketing and Business Development, lawyers and stakeholders to develop and implement marketing and business development initiatives aligned with regional priorities

Manage a team of marketing and business development professionals, assigning work, ensuring quality and consistency of output and client satisfaction

Support client relationship programs, including key client planning, cross-selling initiatives and client feedback efforts

Conduct and coordinate research on identified business targets and regional practice group plans. Assist with developing tailored regional strategies, approaches and materials for effective business development efforts

Assess, manage and activate regional partnerships, sponsorships and events to support business priorities, strengthen brand presence and maximize ROI

Lead the preparation of marketing materials for current and prospective clients including pitches and RFP responses

Design and execute multi-channel marketing initiatives (digital, earned media, paid media, etc) to elevate the profile of the BC region

Track budget and provide reporting on BC marketing and BD activities

Oversee preparation of directory and award submissions

Monitor emerging regional and industry trends and opportunities and incorporate into actionable plans

Leverage AI and other tools and champion their adoption to improve workflow

Collaborate closely with Firmwide and other regional marketing teams to ensure integrated efforts initiatives

Special project work and other marketing management duties as outlined by the Senior Director of Marketing and Business Development

Required Knowledge and Experience

You have 5+ years of managerial experience in a professional services environment, and preferably a degree in Marketing or Business

You have proven experience developing, managing and implementing effective multi-channel marketing programs and business development plans, communications, thought leadership, branding, client service planning and go-to-market strategies

You have strong verbal and written communication skills and excel at project management, negotiation, change management and consulting to get buy-in and support for projects, even as you balance competing priorities and stakeholders’ expectations across different areas of business

You can identify key industry and client information (trends, issues, client-specific data and strategic business opportunities) and present marketing perspective on what will be required to meet strategic goals

You are a self-starter who can work with little day-to-day supervision

At Fasken, success means

You take pride in your excellent time management skills with the ability to manage multiple projects in a fast-paced environment

You are consistently recognised for your client-service orientation and create a strong presence that will instill confidence with partners, associates and firm leadership

You’re a relationship builder with solid experience collaborating across seniority levels and with multiple stakeholders and teams on projects

You can demonstrate your commitment to achieve set goals either working independently or as…

Manager, Marketing and Business Development