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General Manager
Job Description & How to Apply Below
Join Canada’s Largest Automotive Group
If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.
Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.
With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Dilawri Foundation, we are also committed to making a meaningful impact in the communities we serve.
Discover how you can build your career with Dilawri
Position Overview
Dilawri Group of Companies is looking for a General Manager to play a key leadership role in overseeing the operational and strategic performance of the dealership. This position reports directly to the Director of Operation and is responsible for driving sales performance, ensuring operational excellence, and fostering a high‑performing and customer‑centric team culture.
The General Manager provides direction to Sales Managers and sales teams, ensures adherence to corporate policies and processes, and contributes to dealership profitability through effective leadership, forecasting, and performance management.
Compensation for this position is commission based.
Primary Duties and Responsibilities
Guide sales managers and sales teams in setting long- and short-term performance objectives.
Direct Sales Managers in establishing sales and gross profit goals for new vehicle sales teams.
Assist the Regional General Manager in forecasting controllable expenses for both Variable and Fixed Operations.
Ensure sales managers understand and consistently enforce dealership policies, processes, and procedures.
Review quarterly performance reports with sales managers to assess gross profit results for new vehicle salespeople.
Support the development and implementation of improvement programs to help the sales department meet strategic objectives.
Conduct daily and/or weekly sales training meetings as directed by the Regional General Manager.
Oversee dealership image initiatives and ensure brand standards are consistently upheld.
Ensure a high level of product knowledge is maintained across the sales department.
Oversee and ensure adherence to the New Vehicle Delivery process.
Review and monitor the management of incoming sales calls and customer inquiries.
Assist sales staff in closing deals when necessary.
Maintain accurate records of showroom floor traffic.
Participate in Managers’ meetings as required.
Serve as the primary liaison with factory representatives and manufacturer partners.
Qualifications Required
Minimum of 5 years of experience as a General Manager within an automotive dealership.
Proven leadership and management skills with the ability to inspire, coach, and develop high‑performing teams.
Strong customer service mindset with the ability to resolve customer concerns promptly and professionally.
Demonstrated ability to uphold high standards for vehicle delivery processes.
Excellent communication skills with the ability to collaborate effectively with customers, team members, and senior leadership.
Highly organized with strong attention to detail.
Self‑motivated, driven, and committed to achieving business objectives.
Ability to work collaboratively in a team environment to achieve common goals.
Experience working with automotive retail tools including 180 and ADP.
Valid VSA License required.
Legally entitled to work in Canada.
About Dilawri
In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:
Discounted employee vehicle purchase program
Job-specific coaching & training programs
Comprehensive health & dental plans
Employee wellness & assistance programs
Build your career with a team that is driven by excellence, integrity and innovation.
Discover Dilawri.
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