Product Marketing Specialist; Fintech

About VoPay International Inc.

Headquartered in Vancouver, BC, VoPay was established to help businesses navigate the complexities of payments and financial services. We provide secure, data-driven API payment infrastructure and embedded fintech solutions to software platforms and enterprises across North America.

We’re looking for a Product Marketing Specialist to join our growing team. This role sits at the intersection of product, sales, and marketing—responsible for driving go-to-market (GTM) execution, refining positioning, enabling sales, and keeping us competitive in the fast-evolving fintech space.

You’ll combine market insights with creative storytelling to build compelling narratives, equip sales with the right tools, and ensure our product launches resonate with target audiences.

• Create sales collateral, one-pagers, pitch decks, and demo scripts to communicate product value.
• Deliver product training to internal teams and external partners.
• Act as the bridge between product, sales, and marketing, ensuring alignment on the roadmap and updates.

• Develop and execute GTM plans for new product launches.
• Define and refine product positioning, messaging frameworks, and value propositions by segment.
• Build and track KPIs to measure product marketing success.
• Support pricing strategy, revenue models, and pricing tests.

• Conduct market research and competitive analysis, identifying trends, opportunities, and risks.
• Develop and maintain battle cards, product comparisons, and competitor insights.
• Benchmark industry best practices and recommend refinements to campaigns and positioning.

• Create impactful content: case studies, white papers, blogs, use cases, customer stories.
• Collaborate with designers to develop visuals and showcase user experiences across channels.
• Execute multi-channel campaigns (email, social, paid media) to drive awareness and adoption.
• Oversee SEO and PPC strategies tied to product keywords and audiences.

• Manage product assets, including webpages, guides, videos, presentations, and training materials.
• Lead internal and external product communications: announcements, bulletins, updates.
• Maintain product directories, ICPs, buyer personas, and launch planning sheets.
• Collect and leverage customer testimonials, case studies, and product reviews.

• 3+ years of experience in product marketing, product management, or related role (fintech/payments a plus).
• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• Strong grasp of GTM strategies, positioning, and campaign execution.
• Exceptional writing, storytelling, and communication skills.
• Experience in B2B SaaS, fintech, or embedded finance preferred.
• Comfortable delivering product demos and presentations to stakeholders.
• Organized, self-motivated, and detail-oriented with a bias for action.