Senior Manager, Global Marketing and Partnerships

Senior Manager, Global Marketing and Partnerships

Join to apply for the Senior Manager, Global Marketing and Partnerships role at Destination Canada

Location: Vancouver, BC

Department: Global Marketing

Employment Type: Full Time / Hybrid / Term (3-year fixed term contract)

Language Designation: English Essential

Posting Close Date: January 11, 2026

Seniority level: Director

Job Function: Marketing and Sales

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.

We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada's tourism industry – strengthening the socio‑cultural, environmental and economic vitality tourism brings to Canada.

We're looking for a strategic, globally minded marketing leader to drive integrated consumer and travel trade initiatives across our international markets. In this role, you'll lead the strategic development and execution of partnerships with major global media and publisher brands (think Financial Times or National Geographic), shape multi‑channel marketing strategies, and empower in‑market teams to deliver impact. You'll lead cross‑functional projects, steward global agency relationships, and translate insights, performance data, and market intelligence into strategies that strengthen Canada's position on the world stage.

If you excel at navigating complexity, fostering alignment across diverse stakeholders, and bringing innovation and clarity to global marketing programs, we'd love to hear from you.

• Leads strategic cross‑market marketing initiatives and partnerships with global media organizations, publishers, and brand‑affinity partners.
• Leads the development and execution of global travel‑trade initiatives, from strategy through implementation.
• Plays a key role in the development of consumer marketing strategies and tactics across 6+ international markets, providing support, decision‑making, alignment, and strategic consultation throughout planning and implementation cycles.
• Develops partnerships with receptive tour operators, consortia, and other key travel‑trade partners.
• Drives engagement and alignment with Team Canada partners across opportunities in global trade and media partnerships.
• Strengthens global performance by sharing key insights, content, and best practices across markets to inform and enhance in‑market activities.
• Leads performance reporting; supports in‑market teams in articulating impact through results and data, and provides recommendations to enhance performance.
• Leads project teams to execute global marketing plans and initiatives on time, on budget, and aligned to strategic objectives and KPIs.
• Ensures collaboration and integration across numerous stakeholder groups – including global in‑market teams, Team Canada partners, publishers, and travel‑trade partners – to deliver results and impact.
• Ensures marketing research data is integrated into, and informs, marketing tactics and measures.
• Manages global marketing agency deliverables and relationships, including providing global direction and tracking performance.
• Provides thought leadership on emerging technologies, competitor activity, industry trends, and market intelligence; drives innovation across global marketing programs, including through the use of tools and AI.
• Represents the organization at travel‑trade and media events as required.

• Graduation from a recognized university in Marketing, Communications or other relevant discipline or an acceptable combination of education, training and experience.
• 8–10 years of progressive experience in marketing, including leading integrated international campaigns and developing strategic marketing plans in complex, multi‑stakeholder environments.
• Advanced knowledge of…