Lead, Media and Public Relations

Please note this role will work in a hybrid environment. The successful candidate will be working at our Canadian Blood Services Vancouver office site location (4750 Oak Street) with a mixture of on and off-site work based on the parameters for our operations to meet the needs of patients, donors, employees, volunteers and various stakeholders and communities across the country. Currently, employees are expected to have an in-person presence for at least 40% of their work time.

This requirement is subject to change, based on operational needs.

Job category: Communications, marketing and public affairs
Job posting : 8288

​Employment status: Regular full-time
Classification: PTS
Salary/Rate of pay: $89,894 - $108,493

Final date to receive applications:

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, we are Canada's Lifeline.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues. 

If you’re looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and discover a role where your work is meaningful, your purpose is clear, and your impact is felt every day.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking for a Regular full-time Lead, Media and Public Relations to join our dynamic Communications team in our Donor Engagement and Corporate Reputation (DECR) division.

The Communications team empowers and motivates individuals to join Canada’s Lifeline by creating engaging content, building brand affinity and preserving confidence in Canadian Blood Services.

As the Lead, Media and Public Relations, you are dynamic, adaptable and energized by challenge. You are imaginative, curious and always looking for new ways to capture attention and spark conversation. You will play a strategic role in building public trust, enhancing Canadian Blood Services’ brand, and advancing our mission, vision and values through proactive, data-informed, innovative communications. You will lead the development and execution of public and media relations strategies that reflect the evolving nature of communications and are designed to enhance the organization’s reputation and strengthen recruitment efforts.

You will act as a thought partner to colleagues and senior leaders, identifying emerging trends, issues and opportunities. To achieve success, you will collect and analyze relevant data to inform effective communications strategies and plans. You will explore and embrace emerging technologies, incorporating new tools to enhance your work, and champion new opportunities for the broader communications team.

Formula for success

• Harnessing your demonstrated knowledge and expertise, you will identify and lead creative public and media relations strategies that strengthen brand credibility, build trust and support organizational priorities.
• Focusing on your innovative and continuous growth mindset, you will explore and recommend action on emerging trends, technologies and narratives that shape public perception and serve to enhance recruitment and community engagement.
• Using your excellent presentation and coaching skills, you will lead the organization’s media training program, preparing Canadian Blood Services spokespeople for interviews and public appearances, with constructive feedback, and coaching and supporting…