Head of Marketing

Are you ready to make a difference in your life and in the world? Would you like to join a team of passionate people who are already doing that? Kryton International is the inventor of the world’s first crystalline waterproofing admixture for concrete. And our product offering has expanded to now include smart sensor technology as well as a solution that reduces the carbon footprint of concrete.

We have permanently changed the way concrete structures are built in every corner of the globe. Since 1973, Kryton International has been helping the world’s construction industry build waterproof concrete structures that are more durable, efficient and sustainable than ever before. It’s the extraordinary people on our team that has made all the difference. We have proven it by winning the 10 Best Companies to Work For in BC Award 4 years in a row.

We are now looking for a marketing leader who will reinforce Kryton’s position as a leader in the concrete industry, who will help us craft our corporate strategy as part of the Kryton executive team and who will lead our marketing department to drive our global go-to-market strategy.

Kryton International, a highly respected and successful world innovator in concrete waterproofing and durability solutions, is seeking a new HEAD OF MARKETING. Reporting directly to the President and CEO, this Leadership role has a seat at the executive table and will play a key role in developing our global corporate strategy, focused on our industry leading waterproofing technology as well as launching innovative new technology related to low carbon concrete and smart sensor technology.

Leading the marketing team and working in lockstep with the sales team, the Head of Marketing will be responsible for the strategy, development, and execution of Kryton’s global marketing and demand generation programs, with a focus on driving high quality leads, exceeding pipeline, and revenue goals, and driving brand awareness for Kryton solutions within the global concrete and construction sector.

The ideal candidate is a highly analytical and data-driven marketing leader, who can not only “get stuff done’ but also build and coach to team to excellence, engage and influence at the executive team level with a proven track record of success in driving revenue and leading high-performance marketing teams. They are highly strategic with the ability to move to tactical execution while maintaining a focus on strategic priorities.

They have demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth. The Head of Marketing sets the tone for the Company’s corporate and product messaging, delivering a compelling value proposition and driving demand for the array of Smart Concrete products.

The Head of Marketing will be responsible for marketing strategy and budgets, demand generation, content and marketing communications, channel marketing, brand/PR, metrics and KPI, employee development and leadership.

Kryton International Inc. is a world leader in concrete waterproofing and durability solutions. Established in 1973 and headquartered in Vancouver, Canada, Kryton is present in over 40 countries around the world through an extensive distributor network and employees. With innovative and award-winning Smart Concrete Solutions, this fast-growing, privately-owned company is constantly seeking new ways to expand its leadership position in the industry.

With projects and people in Canada, USA, India, China, Middle East, Europe, Africa, Asia Pacific, and Latin America, Kryton is looking to continue its growth by continuing to provide innovative systems to help build sustainable cities of the future. We pride ourselves on solving the world’s future infrastructure and building challenges through innovation and a team of dedicated professionals that care deeply and product systems that really work!

For more on Kryton International visit

• Experience: 7-10 years or more experience in B2B demand generation preferably enterprise-level programs (email campaigns, webinars, events,…