Sr. AI Enabled Content​/Growth Strategist

Overview

Entity: WELL Health Technologies Corp.

Position Title: Sr. AI Enabled Content/Growth Strategist

Salary Range: $95,000 - $115,000 CAD per annum

Job Class: Full Time

Work Location: Vancouver, BC (preferred) or Toronto, ON

About the Company: WELL Health is modernizing healthcare by making it more proactive, preventative, and patient centered. We support clinicians with best-in-class digital tools while helping patients access trusted health information and continuous care. Preventative healthcare and longevity are central to our long-term mission. As we expand in this space, we are investing in thoughtful, research-driven communication that builds trust and drives meaningful engagement with consumers.

This role will directly shape how audiences understand and engage with their health.

Position Summary: The Sr. AI Enabled Content/Growth Strategist is a senior individual contributor responsible for developing and executing WELL Health’s organic content and lifecycle growth strategy. This role blends healthcare research and expert-level writing, direct-to-consumer storytelling, lifecycle and CRM communication strategy, organic go-to-market strategy, and AI-enabled research and content workflows. You will both develop strategy and personally produce high-quality content, ensuring it supports acquisition, engagement, trust, and long-term customer relationships.

This is not a pure content role and not a paid media role. It is a strategic organic growth role grounded in credibility, measurable impact, and AI-enabled productivity.

• Organic Growth & Content Strategy
  • Develop and refine WELL Health’s organic content strategy aligned with marketing objectives
  • Identify market opportunities, search demand, and content gaps using AI-assisted analysis
  • Define how content supports each stage of the funnel: awareness, consideration, conversion, and retention
  • Partner with internal teams to align messaging with priority initiatives
  • Contribute to experimentation frameworks to continuously improve performance
• Research & Content Development
  • Conduct research on preventative healthcare, longevity, and related topics
  • Use AI-assisted research workflows to synthesize medical literature and credible sources
  • Translate complex health topics into clear, responsible consumer education
  • Write high-quality long-form and short-form content
  • Maintain rigorous standards around accuracy, citations, and healthcare claims
• Lifecycle & CRM Communication
  • Design lifecycle communication programs including onboarding and lead nurture sequences
  • Define messaging and content sequencing across the customer journey
  • Collaborate with internal teams to deploy, measure, and optimize programs
• Content & Engagement Strategy
  • Balance in-depth healthcare education with accessible, engaging content
  • Maintain a consistent and trusted direct-to-consumer voice
  • Build scalable AI-supported workflows to increase content output without sacrificing quality
• Performance & Optimization
  • Measure how content contributes to organic traffic, engagement, conversion, and retention
  • Use performance data and AI-assisted analysis to refine strategy and messaging
  • Align content KPIs with broader marketing and business objectives
• AI-Enabled Strategy & Workflow Development
  • Use advanced AI tools (e.g., ChatGPT, Claude, Perplexity) to accelerate research, analysis, and content creation
  • Design workflows that increase strategic output and content velocity
  • Explore multiple strategic hypotheses and messaging frameworks quickly
  • Apply strong editorial judgment and fact-checking to all AI-assisted outputs

• A clearly defined organic content strategy is established
• Lifecycle communication programs are launched
• Research-driven content is producing measurable engagement
• Early contributions to acquisition and retention performance are visible
• Strong collaboration across marketing, clinical, and leadership teams
• Greater consistency in WELL Health’s consumer voice

• 5+ years in content strategy, communications, or organic growth roles
• Strong ability to independently research and produce high-quality written content
• Demonstrated use of AI tools (e.g., ChatGPT, Claude,…