Product Marketing Manager at Versaterm

Drive product marketing success with Versaterm as a Product Marketing Manager. This role emphasizes strategic thinking and impactful product messaging in a collaborative environment.

In this pivotal role, you will shape the go-to-market strategies and influence revenue growth for Versaterm's public safety solutions. Responsibilities include developing compelling product positioning and orchestrating cross-functional marketing initiatives with Sales, Product, and Customer Success teams. You'll leverage both account-based and traditional marketing approaches to ensure effective execution of high-impact campaigns.

Key Responsibilities:

• Develop product positioning frameworks supporting business growth

• Ensure consistent messaging across campaigns and sales tools

• Lead integrated multi-channel marketing programs

• Design retention marketing to boost customer engagement

• Create content tailored to buyer personas and funnel stages

Requirements:

• Bachelor’s degree or diploma in a related field

• 5-7 years of product marketing experience, preferably in B2B SaaS

• Proven success in launching impactful marketing campaigns

• Strong project management and storytelling skills

• Proficiency in marketing automation tools and CRM systems

Elevate public safety solutions through transformative product marketing strategies and collaborative efforts.
#J-18808-Ljbffr