Demand Generation Manager

Are you a demand generation manager who thrives at the centre of a growing company's pipeline motion? Someone who thinks in campaigns, understands how named accounts, paid, events, and other channels fit together, and knows how to coordinate a team to make it all work? We'd love to hear from you.

About Acorn
Acorn is the skills and development platform that closes the gap between what your people need to be able to do, what they can do today, and what is working to close it. Acorn maps skills to roles and learning content, makes development visible, and captures evidence of what is actually building workforce readiness. Our go-to-market motion is being built on named account precision, not volume spray, and the people we hire need to know how to execute at that level.

Role Overview
The Manager, Demand Generation reports to the VP, Marketing and works within the demand generation function to plan and execute named account programs, multi-channel campaigns, and outbound infrastructure. You are a campaign creator  think in campaigns, you build narratives that move buyers, and you know how to take a market insight and turn it into a program that generates pipeline.

This is a hub role. You will be the person who understands how channels connect: how named account programs intersect with paid, how events feed outbound sequences, how content supports business development outreach, and how all of it contributes to revenue. You will work alongside a cross-functional marketing team covering brand and content, design, web, and video, as well as a business development team focused on named account outreach.

5 Key Skills for This Role
The best part... we use our own Acorn software  believe in the power of our Managers and Staff being aligned on the key skills needed for each role, and the level we expect for any given role. The 4 levels comprise Foundational, Developing, Proficient and Advanced.

Plan and execute account-based marketing programs across a tiered named account model, including account prioritisation, sequencing logic, messaging by tier, and activation plays in partnership with sales.  Level: Proficient.  At the proficient stage, you execute named account programs with a clear point of view on tiering and activation. You have run ABX programs before, know what good looks like, and can work independently within a defined strategy.

2. Demand Campaign Strategy
Build multi-channel demand campaigns anchored to research, data, and market insight, not just product features. You are a creative campaign builder who can develop ideas that are genuinely different in market, translate them into fully formed programs, and work with a team to bring them to life. Own your campaign work streams and ensure everything that goes to market has a clear point of view.  

Level: Proficient.  At the proficient stage, you develop campaign strategies that reflect real buyer insight and creative ambition. You can take a market narrative and translate it into a sequenced, multi-channel program. You bring ideas that others have not thought of and you know how to execute them.

3. Outbound Infrastructure and Tooling
Support the outbound tech stack such as Instantly, Zero Bounce, and Hub Spot. Handle domain warming, deliverability, sending infrastructure, and sequence strategy for business development use.  Level: Proficient.  At the proficient stage, you have hands-on experience managing outbound infrastructure at a B2B SaaS company. You understand deliverability, can build and iterate on sequences, and know how to protect sender reputation while scaling volume.

4. Commercial and Pipeline Acumen
Understand and communicate the commercial impact of marketing activity. Know what a qualified meeting is worth, how to read funnel conversion rates, and how to contribute meaningfully to pipeline reporting.  Level: Proficient.  At the proficient stage, you are comfortable being measured against pipeline contribution and working toward shared revenue targets. You know how to tie your programs to outcomes and can communicate results clearly to leadership.

5. Domain Learning and Market Intelligence
Develop working knowledge of the performance…