Go-to-Market Lead

Permanent, Full-time
Language Required for the Work:
English
$75,000 to $95,000 per year depending on education and experience

Location:

Vancouver, BC

Zen Educate Canada Ltd., with offices located at Suite 200, 1575 West Georgia Street, Vancouver, BC, is recruiting for a talented Go-to-Market Lead to identify target markets, develop market positioning and align cross-functional teams to drive growth and maintain customer satisfaction.

👋 About Zen Educate

Zen Educate is a technology company that matches schools with temporary educator staff. Our mission is to change the world of education recruitment. Schools spend over $9bn a year on temporary educators, with over $2bn per year of that spent on fees that take money out of the education system. By leveraging the latest technology, we purpose built a platform that helps schools to pay less while educators earn more.

We want students to have access to the best education possible, and we go the extra mile to find, onboard, match, and coach incredible educators that deeply care about their students. We wake up every day on a mission to care more. We care more about our schools. And we care more about our educators.

This is your chance to make a difference and join a high growth tech startup on the ground floor. We are a collaborative company, and the career growth opportunities are endless if you are someone willing to dive in, be entrepreneurial, and do whatever is needed to get the job done. We are passionate about learning and development, and will invest in both your personal and professional growth.

We have recently raised our Series B funding of $37mil, the largest round in European EdTech last year. This is an exciting opportunity to make a difference and be part of a high growth start-up that is expanding rapidly in the UK and US markets!

Role Responsibilities

- Develops and implements internal and external communication and promotional strategies to expand Zen Educate’s market footprint.
- Partners with the Chief of Staff and Product team to develop positioning, sales enablement and marketing materials for new app features and service launches, ensuring the sales team can credibly and effectively bring new
capabilities to market.
- Contributes to Zen Educate's strategic expansion into large, multi-jurisdiction charter networks;
- Identifies key targets, develops tailored engagement approaches, and informs go-to-market strategy for high-priority segments.
- Reviews market data and customer feedback to develop recommendations regarding new service offerings.
- Leads the development of sales enablement materials, serving as the voice of marketing and sales in the creation of case studies, one-pagers, conference collateral, and other customer-facing assets that support pipeline generation and conversion across Zen Educate's service lines.
- Designs and maintains sales training and knowledge management systems to drive the continued upskilling of the sales team, building both core sales competencies and deep product knowledge across Zen Educate's platform, talent solutions, and evolving service offerings.
- Architects cross-functional collaboration frameworks between Sales, School Success, and Educator Recruitment teams, including standardized communication flows, status update protocols, and shared operating models that improve efficiency and partner outcomes.
- Mentors and coaches junior sales representatives, providing structured guidance to build fluency in Zen Educate's value proposition and proficiency in selling across its service lines, with a particular focus on accelerating ramp time and long-term rep development.
- Manages an active portfolio of charter school networks as an individual contributor, executing outbound outreach and relationship development with the goal of converting prospects into signed Zen Educate partners.

Role Requirements

- 1–2 years of sales experience in a cross-border and / or global sales environment.
- Prior work experience in education or a closely related field.
- Demonstrated experience enabling credible, peer-level dialogue with and securing buy-in from clients and stakeholders..
- Demonstrated…