Lifestyle Manager, Americas

Company Description

Cathay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business – Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, cargo business Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.

Cathay Pacific was founded in Hong Kong in 1946. The Group has been deeply committed to its home base, extending to the rest of Greater Bay Area, and making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres.

We are looking for an individual to join our Customer Travel and Lifestyle Team in Vancouver. The successful individual will work with the Regional Head of Customer Travel & Lifestyle, the local Cathay Pacific team, and head office to grow the lifestyle business in local market.

• Work with local Cathay Pacific teams including digital sales, marketing, and business development to expand Cathay’s travel and lifestyle propositions to local markets.
• Take the lead in driving partner campaigns that require collaboration with other Cathay departments.

• Work with legal team in headquarters and local legal counsel to operate the lifestyle business with compliance to local business and legal requirements and facilitate the application of necessary licenses if needed.

• Emergency and Accident and Crisis Response responsibilities as required.

• Formulate and drive business strategy with alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets.
• Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and contracting, and work closely with IT team on necessary integrations for partnership onboarding.
• Monitor and review business performance to meet strategic growth plan.
• Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy.
• Control and monitor the relevant budget expenditures within the lifestyle.

• Develop regional partnerships under the key lifestyle pillars, prioritising the finance pillar, while simultaneously developing llifestyle partners such as Cathay cobranded credit cards proposition or Cathay membership benefits for members within the region.
• Curate a network of partners to engage Cathay members through accrual and redemption propositions.
• Identify and negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions.
• Develop a cross-border integration strategy for partners operating across both the USA and Canada.

• End-to-end management and servicing of cobranded credit card partnerships in the USA and Canada, primarily focusing on card acquisition, while also exploring appropriate lifestyle benefits / propositions to form part of the Cathay cobranded credit card value proposition.
• Own regular performance reporting for finance partners, including card acquisition, portfolio growth, activation, engagement, attrition, mileage sales, marketing revenue and campaign return on investment.
• Monitor partner profitability and commercial performance against agreed business plans, ensuring activity is prioritized toward the highest-value growth opportunities.
• Coordinate with local marketing, digital and business development teams to ensure finance partner…