View this new "Vice President of Sales - Hotel" opening in Vancouver, Canada. Apply for jobs in your niche area, and explore related local sales / jobs in Vancouver and nearby county areas of BC Canada.
Define and execute the national sales strategy aligned with enterprise revenue goals
Identify new business opportunities, partnerships, and underdeveloped markets
Contribute to long-range planning with executive leadership, including expansion initiatives
Revenue Performance
Lead growth across all key segments including corporate, group, meetings and events, government, entertainment, transportation crew, and wholesale / FIT
Analyze market trends, competitive activity, and demand patterns to guide strategy
Own forecasting, KPIs, sales budgets, and overall revenue performance
Lead account segmentation and prioritization strategy
Leadership & Team Development
Lead and develop a geographically distributed national sales organization
Partner closely with regional sales leadership to ensure alignment across all markets
Establish clear performance standards, accountability structures, and operating rhythms
Support compensation planning, incentive design, and performance management frameworks
Strengthen succession planning and leadership development within the sales function
Client & Partner Relationships
Build and maintain senior-level relationships with major corporate clients, travel partners, sourcing organizations, and industry stakeholders
Lead negotiation of strategic agreements and key commercial contracts
Represent the organization at key industry events, trade shows, and client forums
Cross-Functional Integration
Partner with Marketing, Revenue Management, and Operations to ensure commercial alignment
Support new openings, repositioning strategies, and portfolio growth initiatives
Ensure consistency in brand delivery and customer experience across all channels
Analytics & Reporting
Deliver clear, consistent reporting on sales performance to executive leadership
Drive CRM discipline, pipeline visibility, and conversion tracking across teams
Leverage sales analytics and insights to refine strategy and execution
Embed stronger adoption of sales tools and technology across the organization
Success Measures
Sustained, profitable revenue growth across priority segments
Increased market share and stronger account penetration
Improved pipeline visibility, forecasting accuracy, and conversion performance
Stronger sales discipline and operating rhythm across all levels
Development of a high-performing, accountable national sales team and future leaders
Requirements
Bachelor’s degree in Business, Hospitality, or related field; MBA considered an asset
10+ years of progressive hotel sales leadership experience
Proven success driving revenue across multi-property or multi-market environments
Strong understanding of hotel distribution, segmentation, and revenue management principles
Experience leading large, dispersed sales teams
High proficiency with CRM systems and commercial analytics tools
Strong executive presence with advanced negotiation and communication skills
Core Competencies
Strategic thinking with strong execution discipline
Commercial and financial acumen
Leadership and talent development capability
Relationship building and stakeholder influence
Market awareness and adaptability
Results-oriented mindset with strong accountability standards
Corporate Culture
Competitive executive compensation package with performance-based incentive
Comprehensive health, dental, and vision coverage
Travel privileges and hospitality discounts
RRSP matching program
Life and disability insurance coverage
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