Administrative Specialist; Communications

JOB SUMMARY.

The Administrative Specialist is responsible for facilitating communications and public outreach and providing professional administrative support. An employee in this position is expected to have high-level computer, multitasking, communications, and organizational skills todesign and execute content strategy and public/media relations, provide external agency coordination, develop meeting materials and presentations, and conduct research and analysis. Provides specialized administrative support using multiple computer applications for editing and preparing official documents, document management, including tracking and reporting of information, often of a technical nature.

The work performed requires a general knowledge of District operations.

This is a single classification and not part of a series. The Administrative Specialist operates independently with minimal supervision. The Administrative Specialist frequently performs new work with varied situations requiring specialized communications knowledge and advanced knowledge and understanding of office and administrative procedures and operations. Some policies and procedures are defined, but many are determined based on the needs identified by the job requirements.

Work activities have a moderate to high degree of complexity, often following job-specific guidelines, policies, and procedures, have strict deadlines, and are detail-oriented.

The duties listed below, while not all-inclusive, are characteristic of the type and level of work associated with this position. Individual positions may perform all or some combination of the duties listed below, as well as other related duties. The District reserves the right to add, modify, or remove duties as appropriate to meet business needs.

Typical tasks:
Develop and implement internal and external communication, marketing and outreach efforts that support the District’s branding and strategic communications and outreach goals and initiatives.

Apply storytelling and copywriting skills to create compelling stories, messages and presentations for varying audiences, mediums and information platforms.

Deploy public participation, awareness and information campaigns through digital and printed media platforms and coordinating, staffing, and attending community events. Coordinate with creative services staff and consultants (e.g. videography, photography, graphic and UI/UX design), plan and manage the production and delivery ofa broad range of high-quality printed, audio and visual-based communication and engagement materials including printed collateral, digital media, traditional media, and community education and outreach program materials.

Monitor the website and social media platforms,coordinate content, maintain relevant, accurate, and timely information, and ensure user functionality and accessibility, including content development, production and distribution, customer experience tracking, and data analysis to tailor content to a variety of audience personas and comply with District branding. Coordinate and manage District photo and video libraries.

Collaborate with staff to identify the most effective communication and presentation methods and relevant information to be communicated.

Communicate regularly with staff and gather information for subject-matter research, media response and campaign execution. Interpret technical information into easily understood messages. Provide oral and written responses to general inquiries and questions from employees, external agencies, media, public and stakeholders, providing accurate information in a timely and accessible manner. Support providing…