Portfolio Product Marketing Manager, HP PageWide Industrial

Worldwide Portfolio Product Marketing Manager, HP Page Wide Industrial

As Worldwide Portfolio Product Marketing Manager, you will own the commercial success, lifecycle strategy, and market performance of HP Page Wide Industrial's active product portfolio. You will serve as the global business owner for assigned products, balancing growth, profitability, customer satisfaction, and competitive positioning. You will work closely with Regional Products & Solutions, Category, Sales, Services, Operations, Supply Chain, and R&D to keep current products competitive, effectively positioned, and aligned with customer and market needs.

You will lead portfolio planning, lifecycle management, roadmap execution, market readiness, customer engagement, and cross-functional decisions that improve performance throughout the product lifecycle. The role requires strong product management discipline, commercial acumen, customer focus, and the ability to influence global stakeholders. The successful candidate combines strategic thinking with operational execution and is comfortable leading ambiguous, cross-functional initiatives across the installed base and active portfolio.

• Portfolio & Lifecycle Management Own worldwide business performance for assigned products throughout the active lifecycle. Develop lifecycle strategies for introductions, portfolio optimization, upgrades, transitions, and end-of-life/end-of-support planning. Monitor product health, business performance, customer adoption, and market dynamics to identify risks and opportunities. Drive portfolio actions that improve profitability, customer value, and competitive position. Ensure alignment between product strategy, lifecycle plans, regional requirements, and business objectives.
• Market & Customer Insights Gather and synthesize customer, regional, partner, and competitive insights to guide portfolio decisions. Lead Voice of Customer (VOC) activities to identify current customer needs, market gaps, enhancement opportunities, and experience improvements. Translate customer and market feedback into prioritized product enhancements, roadmap recommendations, and business actions. Maintain a deep understanding of industry trends, workflow requirements, applications, and evolving customer business needs.
• Product Strategy & Business Performance Develop business cases and recommendations for portfolio investments, upgrades, feature enhancements, and commercial initiatives. Track and analyze product performance metrics including placements, usage, profitability, customer satisfaction, and market share indicators. Partner with finance and business teams on forecasting, pricing recommendations, profitability improvements, and business planning activities. Support annual planning, portfolio reviews, and strategic decision-making processes.
• Go-to-Market & Regional Engagement Serve as the worldwide business lead for assigned products in collaboration with regional teams. Align categories, sales regions, channel partners, and services organizations on priorities and customer opportunities. Enable regional teams through positioning, messaging, competitive guidance, product updates, and customer-facing materials. Lead regular portfolio reviews and current product business forums to ensure global alignment and execution.
• Cross-Functional Leadership Lead initiatives involving R&D, Operations, Supply Chain, Regulatory, Services, Finance, Sales, and Marketing. Drive prioritization and resolution of product-related business issues impacting customers, regions, or revenue performance. Influence roadmap priorities and engineering investments based on customer needs, business impact, and competitive requirements. Coordinate launch readiness and operational execution for product enhancements, upgrades, and market releases.
• Competitive & Industry Leadership Monitor competitor products, strategies, pricing, and market activities. Develop competitive positioning and differentiation strategies that support business growth and sales effectiveness. Represent HP at customer engagements, industry events, analyst interactions, and executive briefings. Communicate complex technical and business concepts clearly to executive stakeholders, customers, and partners.
• Scope & Impact Owns business performance and lifecycle strategy for assigned worldwide portfolios, influencing revenue, profitability, customer satisfaction, competitive positioning, and long-term portfolio health. Serves as the worldwide business owner for assigned products, aligning execution across Regional Products & Solutions, Category, Sales, Services, Operations, Supply Chain, and R&D. Influences investment, enhancement, pricing, upgrade, lifecycle, and portfolio decisions affecting global customers, partners, and HP business performance.
  
  Represents customer and market requirements within business planning and product strategy discussions, ensuring portfolio decisions are grounded in customer value and market opportunity.…