Marketing Analytics & GTM Systems Consultant

Simbe is entering a critical phase of growth where improving deal velocity, sales efficiency, and account penetration is essential to scaling the business. While we have strong alignment on our ICP and go-to-market strategy, we are at an inflection point in how we:

• Measure what is driving opportunity creation, deal velocity, and expansion

• Equip our teams with actionable data and automation

• Leverage our marketing technology stack effectively

We seek a consultant to elevate our marketing analytics, reporting & GTM systems foundation by creating a lean, high-impact system that drives better decisions and faster execution. This is a project-based contract position with an expected duration of 6-12 weeks and potential ongoing support after the initial phase.

Design and help stand up a practical, decision-grade revenue analytics & GTM systems that:

• Create trusted visibility into funnel performance & pipeline dynamics

• Identify what is driving opportunity creation, deal velocity & expansion

• Enable better targeting and multi-threading within accounts

• Maximize the effectiveness of a lean team through automation & tooling

• Diagnostic & System Design
  • Assess current state of funnel reporting and pipeline visibility, Salesforce data structure and hygiene, and marketing tech stack utilization and gaps.
  • Identify key constraints limiting deal velocity, multi-threading within accounts, and efficient targeting and prioritization.
• Reporting & Analytics Framework
  • Define a minimum viable reporting system that answers:
  • What is driving opportunity creation and deal size?
  • Where are deals slowing down or accelerating?
  • Which accounts are most likely to expand & why?
  • Design dashboards & reporting outputs for marketing, commercial leadership, executive team, and board.
• Mar Tech Stack Strategy
  • Conduct an analysis of current tools and usage.
  • Identify gaps in contact sourcing & enrichment, automation & workflow efficiency, and technographic & account intelligence.
  • Recommend a prioritized roadmap for optimization and new investments.
• Practical Implementation & Enablement
  • Work closely with SVP of Marketing, Sr. Director of Commercial Strategy & Operations, Sr. Manager of Growth Marketing, and Manager of Account-based Experiences to:
  • Implement initial reporting and system improvements.
  • Ensure knowledge transfer and long-term ownership.
  • Prioritize practical systems that our lean team can maintain.
• Cross-Functional Alignment
  • Partner with Marketing, Sales, and Commercial Ops to ensure alignment on definitions & metrics, adoption of reporting & tools, and integration into existing workflows.

• 8-15+ years in B2B marketing ops, Rev Ops, or GTM systems leadership; or consultants with a track record of designing implemented plans

• Proven experience building funnel analytics & pipeline reporting systems in complex, multi-stakeholder sales environments

• Strong understanding of Salesforce-based data models and reporting

• Experience working with tools such as 6sense, Apollo, CRM/marketing automation platforms, and sales engagement tools

• Track record of designing lean, high-impact systems

• Ability to translate data into clear business insights for executives and boards

• Comfortable operating as both a strategic architect (diagnosing and designing systems) and hands‑on partner (guiding implementation)

This engagement will be successful if:

• We have clear visibility into what is driving pipeline and deal velocity
• Our reporting is trusted and used to drive decisions at the exec and board level
• Our tech stack is lean, effective, and aligned to our GTM needs
• Our internal team is equipped to own and evolve the system independently