Market Analysis and Planning Manager

At HP, our Personal Systems (PS) Strategy organization sits at the center of where market insight meets bold strategic direction.
MAP (Market Analysis & Planning) team is a critical engine behind that work—developing the forward-looking intelligence, market models, and fact base that inform some of the company’s most important strategic decisions.

We’re looking for someone who thrives on turning ambiguity into clarity—someone who combines deep analytical rigor with strong business judgment and wants to directly influence where markets and the business are heading.

On the PS MAP team, you will play a central role in driving the company’s strategic direction
, ensuring the business remains competitive and adaptable in a rapidly evolving technology landscape.

You will develop strategic recommendations by leading the synthesis of complex data, in-depth market and business analysis, and rigorous hypothesis testing
—ensuring well-informed, high-quality strategic decisions.

This role operates at the intersection of insight and action—working across large, cross-functional teams and collaborating with business leaders to align strategy with organizational goals and drive execution.

• Build advanced methodologies, frameworks, and processes for market sizing and forecasting
• Analyze market research and third-party insights to extrapolate future technology trends
• Investigate key market drivers and develop assumptions on future market directions
• Translate complex and ambiguous data into clear, structured insights

• Triangulate multiple data sources through deep analysis and validation to form a credible, defensible perspective
• Identify key drivers impacting technology markets and pressure-test assumptions
• Ensure analytical rigor and consistency across all outputs

• Independently structure analytical approaches and define methodologies for large, complex strategy projects
• Identify the right research, tools, and analyses required to answer high-impact business questions
• Develop strategies, tactics, and recommendations to optimize business and financial performance
• Apply strategic and consulting frameworks, including portfolio approaches, to evaluate markets, products, and investments

• Facilitate large, cross-functional teams and communications to ensure alignment and on-time delivery
• Lead the development of project guidelines, objectives, deliverables, and contingency plans
  
  Drive ongoing follow-ups to ensure accountability and progress on strategic priorities

• Serve as a thought partner and advisor on strategy formulation, risk management, and growth opportunities
• Collaborate across businesses, functions, and regions to align strategy with corporate and divisional priorities
• Clearly communicate insights and recommendations to executive audiences

• Provide thought leadership by advancing methodologies, tools, and approaches for strategy development
• Contribute to building a best-in-class market intelligence capability
• Expand the team’s knowledge base and set a high bar for analytical excellence

• Direct impact on company strategy – Your work shapes key decisions at a Fortune 100 technology company
• High visibility – Regular engagement with senior leaders across the business
• Deep, meaningful work – Focus on complex, high-value problems—not transactional analysis
• Best-in-class team – Known for analytical rigor, strong collaboration, and strategic influence
• Front-row seat to industry change – Help define perspectives on AI, the future of work, and evolving technology ecosystems

• 10+ years of experience in strategy, consulting, market intelligence, market research, or data analysis
• Deep expertise in market sizing, forecasting, and analytical problem-solving
• Proven ability to operate independently and lead complex work in ambiguous environments
• Strong hypothesis-driven thinking and structured problem-solving skills
• Ability to synthesize…