North America Marketing Operations

Responsibilities

• Serve as the NA business owner and primary liaison to the Mar Tech and Analytics COE, translating regional needs into platform requirements and configuration requests.
• Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.
• Represent NA requirements in global Mar Tech decisions, including tool evaluation and roadmap prioritization.
• Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).
• Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.
• Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.
• Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).
• Build executive dashboards that connect marketing activity to revenue impact and business outcomes.
• Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.
• Partner with Demand Gen, MDT, and Sales to align priorities and speed go-to-market execution.
• Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
• 7+ years of marketing operations experience, including 4+ years in B2B
• Deep expertise in CRM and lead lifecycle management
• Experience building and managing multi-touch attribution models
• Strong command of lead scoring, routing, and SLA frameworks
• Proficiency with marketing analytics and BI tools (Tableau, Power BI)
• Proven cross-functional project leadership across Sales, Marketing, Analytics, and Mar Tech
• High data fluency, including SQL skills or the ability to partner effectively with data teams
• Change management and continuous improvement with an optimistic outlook on change
• Exposure to consumer measurement, digital media attribution, and analytics concepts
• Experience with Mar Tech platforms such as Eloqua and Folloze
• Familiarity with CDPs and data enrichment tools (Segment, Rhetorik, Zoom Info)
• Experience in high-growth SaaS/tech or a hybrid B2B/B2C environment