Digital Product Manager, Ann Sacks

Digital Product Manager – Ann Sacks

Location:

Onsite 4-Days (Mon - Thurs), Portland, OR

Role Overview:

Ann Sacks is a luxury tile and stone brand within Kohler Co., known for craftsmanship, material innovation, and curated design experiences. Ann Sacks is accelerating its eCommerce and digital experience capabilities to better serve designers, homeowners, and trade professionals.

We are seeking a Digital Product Manager to help shape and execute the Ann Sacks eCommerce and digital roadmap, while running the day-to-day delivery cadence across our Adobe-based ecosystem (CMS, DAM, PIM, analytics, and commerce integrations).

Under the direction of the Director-Brand & Marketing, this role translates UX, technology, and commercial priorities into a structured plan of work, maintains a high-quality backlog, coordinates releases, and ensures measurement frameworks support conversion optimization and revenue growth. The position will engage in cross-functional enterprise relationships (IT, Data/Analytics, Marketing, eCommerce, Sales/Trade) as well as agency/vendor partnerships and SEO.

• Co-develop and maintain a rolling 12-month eCommerce and digital roadmap, including site experience enhancements, product discovery improvements, and conversion optimization initiatives.
• Translate business priorities (e.g. product launches, merchandising strategies, trade customer needs) into epics, user stories, acceptance criteria, and delivery plans.
• Balance quick wins (e.g. PDP enhancements, navigation improvements) with longer-term capability building (e.g. personalization, advanced merchandising, product configurators).
• Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and revenue performance.
• Own backlog operations: intake, refinement, prioritization recommendations, dependency mapping, and story readiness across eCommerce and digital initiatives.
• Facilitate agile ceremonies (sprint planning, backlog grooming, stand-ups, retrospectives) across internal teams and external partners.
• Coordinate UAT, release readiness, and launch communications for site features, merchandising updates, and product launches.
• Identify risks and trade-offs, providing clear options and impact assessments to support decision-making.
• Drive enhancements across Ann Sacks’ digital ecosystem with a focus on product storytelling and online selling.
• Lead content authoring workflows, landing pages, campaign pages, and storytelling experiences.
• Develop high-quality imagery and asset governance to support product merchandising and visual storytelling.
• Ensure metadata and tagging for improved asset discoverability and reuse.
• Manage product data quality (dimensions, finishes, applications, pricing where applicable) and enrichment workflows to support product detail pages (PDPs) and filtering.
• Support syndication readiness across channels, product discovery (navigation, search, filtering), PDP optimization, and category merchandising.
• Maintain KPI definitions and tracking aligned to eCommerce performance (conversion rate, revenue, engagement, product performance).
• Partner with Data & Analytics to ensure accurate event tracking and taxonomy.
• Provide reporting and insights on customer journeys, drop-off points, product and category performance, content effectiveness, and merchandising impact.
• Support ongoing optimization efforts (CRO, SEO, and content strategy).
• Develop release notes, user guides, and training materials for eCommerce and content teams.
• Enable merchandising and marketing teams to effectively use CMS, DAM, and product tools.
• Establish feedback loops with users to continuously improve workflows and site performance.

• Bachelor’s degree in business, Information Systems, IT, Analytics, or equivalent experience preferred.
• Requires a minimum of 5 years of experience in digital product management, eCommerce product ownership, or digital platform delivery.
• Proven experience managing backlogs, writing user stories, coordinating UAT, and supporting agile delivery.
• Experience with eCommerce platforms and digital merchandising concepts (product discovery, PDP optimization, conversion funnels)…