Digital Director, Communications

About:

New America’s mission is to generate big ideas and bold solutions for a new America. We envision an America that represents and serves the public, where institutions work for all Americans, where workers, families, and communities can thrive, and where people are secure from existential threats.

New America is seeking a visionary, creative, and highly organized digital leader to serve as Digital Director within its Central Communications team. The Digital Director will shape and lead New America’s digital communications strategy, including its website and digital publishing platforms, visual brand, data visualization, analytics, and responsible adoption of emerging technologies.

The Digital Director will oversee four direct reports on the Central Communications digital team:
The Front-End Developer, Digital Marketing Manager, Senior Data Visualization Developer, and Senior Visual Designer and Brand Lead. The Digital Director will establish priorities, support professional development, and foster an effective, collaborative team responsible for digital product development, marketing, visual storytelling, brand implementation, and performance measurement.

Building on the successful launch of New America’s redesigned website and refreshed brand in 2026, the Digital Director will lead the critical next phase of the organization’s digital evolution: turning these foundational investments into sustained audience growth, deeper engagement, and greater influence for New America’s ideas. The opportunity is to move from launch to measurable impact—continually improving how audiences discover, understand, and act on New America’s work;

developing more ambitious digital products and storytelling formats; strengthening the organization’s brand and reputation across channels; and building the systems, insights, and practices needed to reach new and evolving audiences. The Digital Director will define what comes next and establish a clear roadmap for delivering it.

Reporting to the Vice President of Content and Communications, and working closely with other Central Communications colleagues, New America’s experts, emerging leaders, program teams, and operations colleagues, the Digital Director will translate organizational goals into a cohesive digital strategy and product roadmap. The ideal candidate combines strategic vision with technical fluency, sound management, creative problem-solving, and the ability to lead complex work involving multiple stakeholders and competing needs.

• Set the vision and strategy for New America’s website, digital publishing tools, audience-development channels, and data visualizations/interactive storytelling capabilities.
• Develop and oversee a digital product roadmap that aligns organizational goals, audience needs, and available resources, while ensuring digital products adhere to best practices for accessibility, user experience, privacy, performance, and search visibility.
• Lead product-development processes involving internal stakeholders and external vendors.
• Identify opportunities to expand New America’s interactive storytelling and data-visualization capabilities in ways that increase the reach and impact of its research and policy ideas.
• Evaluate New America’s digital systems on an ongoing basis and make informed budget, staffing, technology, and vendor recommendations to the VP of Content and Communications.

• Lead the next phase of New America’s website strategy, ensuring that the site continues to evolve as an effective digital publishing, storytelling, and audience-engagement platform.
• Develop and manage a website roadmap centered on audience…