Digital Marketing Manager | Huha

Bloom is a full‑service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process.

You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!

Huha is an underwear brand making healthier, comfier skin‑layer basics that encourage one’s sense of body positivity and self‑love. In the process of creating what is better for our bodies and minds, we are creating a better world, too.

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.

We have a small but dedicated team with great ambitions. As a fast‑growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year‑over‑year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self‑love. Our values guide our work, and our mission guides our values.

Reporting to the VP, eCommerce & Digital Marketing (and partnering closely with Brand and Creative), the Digital Marketing Manager owns the performance and content for our paid media channels. You are hands‑on and analytical, with a knack for turning data into actionable insights while managing campaigns that deliver real results.

This is the first dedicated Digital Marketing Manager role at the company, giving you the opportunity to build, scale, and own paid media initiatives from the ground up. You thrive in a fast‑paced, entrepreneurial environment, enjoy managing cross‑functional compete and agencies, and are energized by optimizing customer namber acquisition, ROI, and driving online traffic.

You love exploring new channels, testing and iterating on campaigns, and collaborating closely with Brand, Creative, and eCommerce teams to ensure our digital presence reflects the brand story while driving business impact.

• Paid Media & Campaign Management
• Own the day‑to‑day management and performance of all paid media channels, including Meta, Google & SEM, Tik Tok, and Affiliate programs.
• Plan, coordinate, and execute paid media campaigns end‑to‑end, including creative asset briefing, content calendar management, and delivery to agencies.
• Develop A/B testing strategies across campaigns and channels, interpreting results to optimize performance.
• Monitor and manage campaign budgets, including multi‑million dollar annual spend, ensuring spend efficiency and ROI.
• Stay ahead of trends, platform updates, and compliance requirements to maintain cutting‑edge campaign performance.

• Strategy & Optimization
• recipe to the overall digital marketing strategy, supporting full‑funnel planning and execution.
• Track and report on key KPIs including ROAS, CAC, MER, new customer acquisition, and site traffic.
• Analyze channel performance and provide actionable insights to improve targeting, creative soutien, and spend efficiency.
• Identify opportunities for new channels or paid media innovations to drive growth.

• Agency & Vendor Management
• Manage relationships with external agencies and vendors to ensure high‑quality execution, timely delivery, and alignment with strategic goals.
• Oversee agency performance and provide clear guidance, feedback, and optimization recommendations，好.
• Implement scalable workflows, RACIs, and quality standards across teams and partners.

• Cross‑Functional Collaboration
• Partner closely with Brand, Creative, eCommerce, Customer Care, and Product teams to align campaigns with brand messaging, site promotions, and…