Senior Global Loyalty Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and we know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co‑branded credit card program.

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

Expedia Group is looking for a passionate and commercially minded CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. In this senior manager role, you will own large scale, targeted loyalty incentives across core Expedia Group brands, with direct accountability for delivering commercial targets.

You will partner closely with cross‑functional teams to develop and deliver compelling loyalty incentive strategies, as a lever to drive incremental purchases across the traveller lifecycle and support broader brand and business priorities. You will continuously evolve these to unlock new opportunities, from adopting automation for scale to working with machine learning scientists for innovation.

• Own and design loyalty incentive strategies designed to capture share of wallet and drive incremental bookings and repeat from loyalty members across core Expedia Group brands.
• Manage a multi‑million‑dollar budget - leading annual, quarterly, and campaign‑level forecasting and business casing to deliver against commercial objectives and brand‑specific targets.
• Align and communicate strategy, plans, and results to senior leadership across Traveler Engagement and Loyalty, Brand Business Operations, and other Expedia Group teams, turning complex data into clear narratives and recommendations.
• Act as CRM business lead on select cross‑functional initiatives, shaping problem statements, defining priorities based on impact and feasibility, and ensuring alignment to business strategies, readiness, and traveller experience.
• Define and implement data‑driven strategies to enhance loyalty incentive campaigns, balancing large scale with audience segmentation and targeting to maximise commercial impact. Leverage experimentation, performance analysis, and scaled adoption of modelling and machine learning to continuously improve performance and grow impact.
• Define CRM channel strategy and tactics (across email, push, in‑product placements) for key target segments and ensure a cohesive E2E traveller experience from briefing through sign‑off and launch.
• Lead end‑to‑end campaign development for CRM placements and incentives, in close collaboration with cross‑functional teams, including Creative, Production, Capabilities, Finance and Analytics.

• 8+ years’ experience in a marketing or commercial role, preferably in the e‑commerce and/or online marketing space, and/or with meaningful exposure to lifecycle CRM and loyalty incentives.
• Proficient at structuring complex or broad problems to develop marketing strategies, applying systems thinking to develop sustainable solutions that can expand beyond your immediate remit.
• Excellent analytical skills and mindset, with a proven ability to define marketing…