Social Media and Marketing Manager

Description

The Humane Society for Southwest Washington is currently seeking a Social Media and Marketing Manager to join our team. This is a full‑time, FLSA nonexempt opportunity.

Since 1897, the Humane Society for Southwest Washington (HSSW) has been caring for the animals of Southwest Washington. Today, we are the largest animal welfare agency in Southwest Washington with campuses in Vancouver and Longview, where we help thousands of adoptable pets find shelter, TLC, and loving homes. And through programs like free pet food, emergency shelter, financial assistance, and medical care, we provide critical support that helps pets in need stay home with the families they love.

Thanks to our hardworking staff and volunteers, we serve more than 10,000 pets each year. At our Community Veterinary Clinic (CVC), we provide high‑quality, subsidized care to the pets of income‑qualified families in our community. The CVC expands access to preventative care and spay/neuter, provides care for treatable conditions, and offers essential support to keep pets happy and healthy. And at ReTails Thrift Store, our team of staff and volunteers help hundreds of thousands of items find a second life, providing vital funding for our work with animals.

Our mission is to rescue, return, restore, rehome, and reconnect one animal at a time. That work is possible thanks to the dedicated teams of staff and volunteers who are here for the animals every day. We are committed to a diverse, healthy, and engaged team of employees and volunteers who strive for excellence, treat one another with kindness, and provide quality and compassionate care for the pets and people we serve.

Reporting to the Associate Vice President of Communications and Marketing, the Social Media and Marketing Manager (SMM) will create and deliver innovative and dynamic content for multiple social media platforms (including HSSW and ReTails Thrift Store) that engage our community and advance the strategic goals of HSSW. In addition, they will oversee content management for the HSSW website, working with multiple internal stakeholders to ensure the site is up‑to‑date and reflects the HSSW brand.

Working with the Associate Vice President of Communications and Marketing, the SMM will also develop and implement marketing and advertising plans to support multiple programs and initiatives.

This position requires a high level of attention to detail, organization, professionalism and discretion. The ideal candidate possesses the ability to adapt quickly in a fast‑paced environment, a spirit of teamwork, and a passion for HSSW’s work with the pets and people of Southwest Washington.

• Oversee HSSW social media presence on Facebook, Instagram, Linked In, etc.
• Manage day‑to‑day social media activities including content creation (including still photography, video, and graphics), monitoring social media notifications, and engaging social media audience.
• Establish benchmarks for social media engagement and develop a plan to increase audience and followers, expand social media reach, and deepen engagement across all platforms.
• Monitor latest trends and best practices in social media, including tools, applications, channels, design and strategy, and make recommendations for implementation in HSSW social media when needed.
• Analyze, review, and report on social media metrics and performance including organic and paid content.
• Manage paid advertising content across social media platforms.

• In partnership with the Associate Vice President of Communications and Marketing, provide copywriting support and content development for internal communications, including a weekly digest email and monthly internal newsletter.
• Serve as lead copywriter and content planner for external communications including event communications, programs and services, and WAG (the monthly HSSW newsletter)
• Support the production of print and marketing materials and event communications.

• Oversee HSSW website, ensuring content is current and accurate; regularly review and update content to ensure…