Creative Strategy Lead - Consumer Print Marketing

Creative Strategy Lead - Worldwide Consumer Print Marketing

As a Creative Strategy Lead within Worldwide Consumer Print Marketing, you are responsible for developing and executing customer-centric creative strategies that translate product value propositions into compelling, high-impact marketing content.

You own the end-to-end creative strategy and execution for key assets, ensuring all content aligns with business objectives and resonates with target audiences across channels. A core part of this role is understanding and improving creative performance—leveraging data, insights, and a test-and-learn approach to continuously optimize content and drive stronger campaign outcomes.

You collaborate closely with Product Marketing, local Marketing Teams, and agency partners to deliver cohesive cross-channel campaigns. As an individual contributor, you lead through influence by managing stakeholders, guiding agencies, and driving alignment to ensure high-quality work is delivered on time.

Responsibilities

• Lead the development and execution of , video, and photography content for new product introductions (NPI), ensuring alignment with product positioning and broader marketing strategy.
• Provide strategic and creative direction to ensure all content reflects the brand platform, maintains consistency, and delivers high-quality storytelling across channels.
• Translate brand and marketing strategies into cohesive, multi-channel content frameworks that support the customer journey across digital, social, and retail touchpoints.
• Partner closely with Product Marketing and regional teams to ensure content aligns with business priorities and market needs.
• Own content timelines, trackers, and workflows, ensuring clear milestones, efficient processes, and on-time delivery across all assets.
• Manage asset review cycles, ensuring alignment with stakeholders and leadership through structured checkpoints and clear communication.
• Develop and implement test-and-learn plans to continuously improve content performance, inform future creative development, and elevate storytelling effectiveness.
• Partner with NPI leadership to manage budgets, identify efficiencies, and support RFP processes to deliver high-quality content cost-effectively
• Manage external agency relationships, fostering a collaborative and high-performing environment that delivers best-in-class creative work.
• Collaborate with regional marketing teams throughout the NPI process, incorporating feedback, sharing updates, and ensuring content relevance across markets.
• Leverage content and performance data to extract insights, optimize future executions, and strengthen overall content strategy.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.

Knowledge & Skills
• Analytics• Brand Management
• Brand Marketing
• Brand Strategy
• Branding• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $83,000 to…