Director, Paid Search

About the Role

We are looking for a strong, passionate, and energetic Paid Search professional to drive growth and strategic oversight across the paid search department with a focus of working on our largest accounts. We are looking for someone passionate about search-driven performance marketing and well-versed in other digital acquisition channels. This individual should be a people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.

• Serve as Paid Search Lead on one or more of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members
  • Will be responsible for owning Paid Search strategy for multiple accounts
• Present Paid Search strategy, performance, and tactical priorities to client stakeholders
  • Use storytelling to simplify complex search strategies and present them as clear, impactful campaign recommendations.
• Partner with cross-channel leads on creating a holistic media plan, inclusive of forecasting/budgets, testing, tactical plans, and reporting
  • Understanding insights to inform performance changes and direct optimizations
• Responsible for defining roles & responsibilities for client Paid Search teams, and responsible for delegating work to supporting team members
• Own pacing across your book of business and ensure all campaigns are spending to the desired target
• Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advanced accounts with the latest trends and opportunities
• Opportunity to manage others, from Account Managers to Associate Directors
  • Manage your team in advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc.
  • Deliver feedback, performance reviews, support, and recognition in pursuit of achieving team goals
  • Serve as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy
• Willingness to join in-person team meetings, events, and client presentations as business needs arise, est. 1-2 times per quarter
  • Strong communication and professional presence required
• Work closely with Google, Bing, and other vendor partners on client strategy and planning, goals, testing, expansion opportunities, and account health
• Contribute to overall department trainings, POVs, award submissions, and case studies
• Participate in new business pitches and conduct audits across the Google ecosystem

• 7+ years of Paid Search experience
• Passion and willingness to embrace Automation and AI
• Possess a strong POV on the future of search and the role of AI/automation across SEM/Shopping
• Experience handling direct management of Paid Search budgets of at least $1MM in monthly ad spend
• Experience directing strategy for B2B Lead Generation clients
• Experience in You Tube, App Campaigns, Performance Max, Demand Gen, in addition to traditional paid search and shopping
• Advanced slide presentation skills
• Intermediate to advanced Excel and Google Sheet skills
• You can use strong and persuasive communication when discussing paid search performance with clients and your team
• Ability to work collaboratively across large teams
• Experience presenting paid search strategy to marketing executives, large teams, and senior audiences (VP+)
• Have 3+ years of management experience with at least two direct reports
• Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc.
• 4-year college degree or equivalent work experience

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