Marketing and Communications Data Analyst; Top Secret cleared

The Company

At ICF Next, we are driven by the opportunity to solve complex challenges that matter. Our teams combineexpertisein science, technology, analytics, and program management to help government clients tackle critical national priorities. We are fearless in exploring new ideas, relentless in delivering results for our clients, and committed to making a meaningful impact. We bring together strategists, creatives, technologists, and communicators to deliver integrated marketing and recruitment solutions that strengthen mission-driven organizations.

ICF Next is seeking a Marketing Research Manager/Strategist to support a high-visibility federal client within the national security space, focused on large-scale recruitment marketing and employer branding initiatives.

This is a fully onsite role within a secure government environment requiring close, day-to-day collaboration with client stakeholders.

Therole supports data-informed strategy development by analyzing market trends, audience insights, and campaign performance to inform recruitment marketing efforts and improve overall program effectiveness.

The roleoperatesat the intersection of research, analytics, and marketing, translating data into actionable insights that support targeting, messaging, and campaign optimization in a fast-paced, mission-driven environment.

Onsite – Washington, DC (government facility, Metro accessible).

All work is performedonsitein a secure federal environment. Limited telework may be authorized only aspermittedby the client and contract requirements.

• Conduct market, audience, and competitive research to support recruitment marketing strategies
• Analyze marketing and campaign performance data toidentifytrends and opportunities
• Develop insights and recommendations to improve targeting, messaging, and engagement
• Support development of audience segmentation and data-informed marketing approaches
• Collaborate onsite with government stakeholders and cross-functional teams to align research with program objectives
• Contribute to reporting, briefings, and presentations for stakeholders
• Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, data visualization tools such as Tableau or Power BI, and platform-native analytics across paid media and social channels) tomonitorperformance andidentifyopportunities for improvement
• Assistin development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, and cross-channel attribution), and performance benchmarks to support KPI reporting and optimization
• Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, and media platforms) to enable cohesive reporting and full-funnel performance insights
• Identify emerging trends in workforce behavior and digital engagement
• Support ongoing optimization efforts through testing and analysis

• Active Top Secret (TS) clearance required
• Ability to work onsite full-time in Washington, DC
• U.S. citizenship required
• Bachelor’s degree in marketing, communications, business, economics, or a related field
• 3+ years of professional experience in marketing research, analytics, or related field

• Experience supporting federal government or public-sector programs
• Familiarity with recruitment marketing or employer branding
• Experience analyzing data to generate actionable insights
• Experience using analytics and reporting tools such as Google Analytics (GA4), Tableau, Power BI, or similar platforms to interpret performance data and generate insights
• Familiarity with digital marketing analytics, including paid media, social media, and web performance measurement

• Strong analytical and problem-solving skills
• Ability to translate data into clear, actionable insights
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Collaborative mindset with the ability to work across teams

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.

Together, our employees are empowered to share theirexpertiseand…