Strategic Accounts Sales Manager - West​/Midwest

At Core Health & Fitness
, our purpose is to live and share our passion for fitness. We bring innovative health and fitness solutions to the global market with brands like Stair Master
, Schwinn
, Nautilus
, Star Trac
, Throwdown
, Wexer
, Aktiv Solutions and Gym Rax and we’re still growing. We press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry.

At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our communities. If you’re looking for a fulfilling career in helping people, find the best version of themselves, you’ve come to the right place.

We are looking for a Strategic Accounts Sales Manager to join our growing organization in the West/Midwest
!

We offer:
Medical, Dental, Vision, Life, 401k with Match, Paid Short and Long-Term Disability, Pet Insurance, and more!

The Strategic Accounts Sales Manager is responsible for leading and expanding sales initiatives within designated strategic market segments. This role involves building and nurturing strong client relationships, identifying customer-specific needs, and delivering tailored solutions to drive growth and customer satisfaction.

The position collaborates closely with the Director of Strategic Accounts Sales and cross-functional teams to ensure account success. Key performance indicators include:

• Travel and client engagement planning
• Sales pipeline development and opportunity creation
• Industry event participation
• Timely task execution and follow-up

Success is measured by achievement of annual revenue and booking targets, effective expense and margin management, and sustained customer satisfaction.

• Develop and execute strategic business plans and annual account plans.
• Own and manage key strategic accounts, ensuring revenue targets and market share goals are achieved.
• Maintain and strengthen relationships with clients, dealers, and internal/external sales partners.
• Provide market and customer feedback to Sales and Product Management to support product and pricing strategies.
• Collaborate with Marketing to inform strategic plans for targeted segments.
• Assist with order processing, credit/collections, and ensure timely fulfillment.
• Coordinate with internal departments (Technical Service, Logistics, Sales Ops, Credit, etc.) to meet customer expectations.
• Represent the company at customer meetings, trade shows, and industry events.
• Engage in thought leadership activities including public speaking, social media engagement, and channel partnerships.
• Monitor market and competitor trends to inform product and channel strategies.
• Contribute to accurate sales forecasting and reporting.

• Exceptional attention to detail with the ability to manage multiple priorities.
• Strong communication, organization, and time management skills.
• High energy, professional demeanor, and collaborative mindset.
• Strategic and operational planning capabilities.
• Demonstrated ability to launch new products to market in partnership with product and marketing teams.
• Strong presentation, negotiation, and consultative selling skills.
• Ability to lead, coach, and support other sales team members.
• Experience with sales funnel management and CRM systems (Salesforce preferred).
• Regular travel required to service clients and attend industry functions.
• Must demonstrate and uphold the company’s Core Values.

• Bachelor’s degree or equivalent experience required.
• Minimum of 5 years of sales experience, preferably within the fitness or wellness industry.
• Experience working with direct and dealer sales teams.
• Proficiency in Microsoft Office and Salesforce CRM.
• Trade show and industry event experience preferred.
• Must hold a valid driver's license and current insurance coverage.

• Customer Focus – Builds trust, sets…