Rental Sales Representative
Job in
Vaughan, Ontario, Canada
Listing for:
Toromont Cat
Full Time
position
Listed on 2026-02-16
Job specializations:
-
Sales
Sales Representative, Outside Sales, Business Development, Sales Development Rep/SDR
Job Description & How to Apply Below
Toromont Cat is looking for a Rental Sales Representative to join its team!
Pay Type: Full Time, Permanent
Compensation: Commission-based
The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available.
The listed target compensation includes commissions and other variable pay components and reflects expected annual earnings. It represents just one part of our total rewards package, and additional performance‑based bonuses or other elements may also apply.
As a Rental Sales Representative, YOU will experience:
Working within one of the safest organizations in the industry, where your safety and well‑being are our top priorityWorking for a best‑in‑class equipment dealer and with the premium Caterpillar brandOngoing learning, growth, and development opportunities with our Toromont team through our internal training teams who are committed to your successA competitive total rewards package including salary, benefits, and bonuses (based on eligibility)On a typical day, YOU will:
Proactively prospect and qualify new accounts from existing accounts, dormant customers, or entirely new customers, including converting competitor accountsRely on colleagues and leaders within the Toromont Cat branch to support meeting customer equipment needs, helping achieve or exceed growth targets in your marketPrepare rental sales action plans and strategies using our CRM resources and relevant branch colleagues to develop and manage pipeline opportunities from start to finishDevelop and deliver targeted presentations based on prospective customer needs (involving the Toromont Cat sales team and branch leaders when appropriate)Set up and manage the company’s information and communication systems, ensuring smooth communication and data managementMust-haves for this role:
Post‑secondary education with experience in a customer‑facing roleStrong safety mindset with at least 5 years of hands‑on experience with heavy equipmentKnowledge/experience with heavy construction equipment products and industry is an asset; heavy equipment rental industry experience is also an assetStrategic thinker with excellent analytical and problem‑solving skillsEffective communication and strong interpersonal skills to interact at all levelsComputer proficiency and strong skills with Microsoft applicationsMust be willing to travel within the assigned region and beyond, as requiredAbout Toromont Cat
With more than 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, deep industry knowledge, robust dealer infrastructure, and a service‑focused mindset to support the success of our customers in construction, mining, and power generation. At Toromont Cat, work is built around the strengths of our people, our products, our technology, and an exceptional customer experience.
Thanks to our strong partnership with Caterpillar™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become part of the Toromont family. Your success is our success!
Artificial Intelligence (AI)
Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.
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