Manager, Sales and Leasing

Job Title:
Manager, Sales and Leasing

Reports To:
Executive Vice President, Residential

Department:
Residential

The Manager, Sales and Leasing is responsible for the successful leasing performance of a 460-unit purpose-built rental community. The role requires a hands‑on leasing leader who participates in day‑to‑day leasing execution, conducts tours, engages directly with prospects, and follows up on leads to drive conversions. The manager sets the standard for leasing excellence, ensuring the asset achieves and maintains target occupancy, rental rates, and resident satisfaction levels.

In addition to leasing performance, the role includes a pre‑construction sales component and plays a key role in the launch and lease‑up of a future purpose-built rental development, requiring strategic foresight and operational execution.

• Lead the end-to-end leasing strategy for a 460-unit purpose-built rental building, from lease‑up through stabilization and ongoing operations.
• Drive occupancy targets through disciplined execution and performance management.
• Act as a hands‑on "player‑coach", actively participating in leasing activities alongside the team, including:
• Conducting in‑person and virtual tours
• Responding to inquiries and engaging directly with prospective residents
• Performing timely and consistent lead follow‑up
• Closing leases and maintaining strong personal conversion performance
• Lead by example in delivering a best‑in‑class leasing experience, setting expectations for responsiveness, professionalism, and sales effectiveness.
• Monitor key metrics including traffic, tours, conversion ratios, leasing velocity, and renewal rates.
• Develop and implement pricing, incentives, and promotional strategies aligned with market conditions.
• Conduct ongoing market analysis to ensure competitive positioning and revenue optimization.
• Oversee all leasing administration and reporting using Yardi (mandatory).
• Ensure accurate tracking of prospects, leasing funnel metrics, occupancy, and forecasting.
• Establish best practices for CRM usage, lead management, and follow‑up discipline.
• Be the onsite presence in the sales/leasing centre from Tuesday to Saturday from 10am - 7pm as core hours.

• Lead, coach, and develop a team of on‑site leasing professionals.
• Establish clear KPIs and accountability frameworks, including conversion and occupancy targets.
• Foster a high‑performance, execution‑driven culture, where the Manager operates as a working leader.
• Provide training in closing techniques, customer engagement, and leasing systems.

• Support pre‑construction sales initiatives across the residential portfolio as required.
• Collaborate with internal teams and external broker networks to drive sales performance and market exposure.
• Contribute insights on market demand, pricing, and product positioning.
• Meet with prospects, purchasers, and brokers as necessary for sales calls or finishes selections.
• Maintain relationships with agents/brokers and industry stakeholders.
• Be available during events, sales launch, open houses, and other events outside of core hours.

• Play a key role in the planning and execution of a new rental building anticipated within the next 18 months.
• Contribute to early‑stage leasing strategy, including branding, pricing, and absorption planning.
• Lead or support the lease‑up campaign for the new asset, applying best practices and lessons learned from existing operations.

• Partner with marketing to drive qualified traffic and conversions through targeted campaigns.
• Optimize digital channels, ILS platforms, and referral strategies.
• Ensure strong alignment between marketing promises and on‑site leasing delivery.
• Provide regular reporting and insights on leasing performance, market conditions, and forward strategy.

• Work closely with property management to ensure a seamless resident journey from first tour through renewal.
• Support initiatives that enhance retention, satisfaction, and long‑term occupancy stability.