Business Development Director

Business Development Director

SPC Student Price Card Ltd. Vaughan, Ontario, Canada

About SPC Student Price Card Ltd.

SPC helps students across Canada access exclusive discounts at over 450 top brands — making everyday savings simple. From fashion and food to tech and travel, SPC gives students endless ways to save on the things they love. More than just discounts, SPC connects students to perks, events, and contests, creating a full student lifestyle experience. Our mission is to make student life easier and more rewarding, and as we grow, we’re looking for leaders who are passionate about creating real impact for students while building strong, lasting partnerships.

About the role: The Director of Business Development & Partnerships will play a key role in expanding SPC’s reach and impact for students. This person will identify and develop strategic partnerships, lead proposals and RFPs, and guide partner relationships from start to long‑term success. They will collaborate closely with sales, marketing, and stakeholders, oversee CRM effectiveness, and lead and mentor the Business Development and Partnerships team to deliver results that matter.

In this role, every partnership you build contributes directly to helping students save, access more opportunities, and enjoy the full SPC experience.

Strategic Planning and Execution: Demonstrate strong business acumen to translate analytical insights into actionable recommendations aligning with business objectives. Plan, execute, and review tactics to improve the lead‑to‑sale conversion funnel. Create and execute strategy for lead generation while scaling sales targets. Identify new partners or partner groups who would benefit from available solutions. Build and nurture business relationships with partners to positively impact growth.

Team Leadership and Development: Mentor and guide team members in cultivating and capturing opportunities, including RFPs, prospecting, pitching, and client relationship management. Proactively participate in brainstorms to generate original, inspiring ideas meeting company objectives. Scale, nurture, and optimize partnerships beyond launch, identifying opportunities to grow partnership value. Provide market value pricing to ensure profitability and success.

Communication and

Collaboration:

Create messaging and positioning from a partner point of view to position the company as the best solution. Develop prospect and customer‑facing materials, assets, and communications. Keep up to date with industry trends and provide well‑researched information to the sales team. Collaborate with sales, marketing, product, and operations teams to identify opportunities and address gaps in the company offering. Conduct competitor analysis to mitigate risks and ensure competitiveness in the market.

Performance Management: Manage KPIs on all aspects of Business Development & Partnerships and take appropriate measures to achieve expected outcomes. Recommend new solutions to address any gaps in the company offering. Ensure value‑added solutions are profitable and contribute to overall success. Manage our CRM system, including platforms like Hub Spot, to ensure effectiveness across the team. Oversee the utilization of these tools and provide guidance on best practices and strategies.

Maximize efficiency and productivity through effective CRM management. Track financial targets as well as monitoring invoices and contracts.

• Coaching:
  
  encouraging and guiding employees to enhance their performance.
• Customer Focus: building successful new business and partnerships strategies with a strong focus on tangible results and funnel growth.
• Creativity and Innovation: seek new ways of doing things, think strategically, and uncover new revenue sources.
• Business Orientation: identify new market opportunities and high‑potential partners.
• Negotiating: obtain maximum results from meetings, adapt to changing client needs, and maintain good relations.

• Bachelor's or Master's degree in Business or Marketing.
• Minimum of 3 years of experience at a director level in sales and business development.
• Proven…