Business Development Representative

Location: Thornhill, Ontario

Work Arrangement: Hybrid: in office Monday, Wednesday, and Thursday

Employment Type: Full-time, permanent

Compensation: $50,000 base + Commission (OTE ~$80,000-$100,000). Benefits and paid time off included.

At Wellness Living, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. We’re a customer-first company that values excellence, accountability, and adaptability, and we’re looking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry.

• Customer First – We approach every challenge with a deep commitment to our customers’ success and happiness.
• Excellence – We hold ourselves to a high standard and strive for exceptional execution in everything we do.
• Accountability – We take ownership of our decisions, actions, and results.
• Adaptability – We embrace change, stay flexible, and continuously evolve in a dynamic world.

If these values resonate with you and you meet the qualifications for this role, we’d love to hear from you!

As a Business Development Representative (BDR), you are the engine of our outbound sales team, helping to educate potential customers and continue the explosive growth we have achieved over the past several years. This is a critical role in our sales organization, you will focus on booking qualified meetings for our Account Executives by cold calling prospective customers. Quota is based on the number of qualified demos from opportunities you set.

As a BDR, you will:

• Introduce potential customers to Wellness Living via cold call, explaining how our software will help their business attract, convert, and retain clients.
• Generate qualified opportunities for our Account Executives.
• Become an expert in prospecting, identifying decision makers and uncovering areas Wellness Living can help.
• Own your book of business, you will be responsible for managing your pipeline, opportunities, and day-to-day activities in Salesforce.

• Go through our BDR specific onboarding, led by management and your peers
• Spend time with your peers, Account Executives and others in the organization learning best practices and different styles of doing the role
• Develop the skills needed to be a top-performing BDR through role plays, call reviews, and making your first calls
• Work towards a goal of 2 qualified demos in your first month

• Continue to develop your sales skills and work with your manager and our training team to identify and address areas for improvement
• Target 100 outbound calls a day, leaning on your peers to learn how they structure their day to achieve or surpass this target
• Work towards a goal of 5 qualified demos in your second month

• Continue to develop your sales skills, refine your day-to-day process, and target 100 calls per day
• Have a clear understanding of our software, how to handle common objections, and managing Salesforce
• Attain a final month of ramp quota of 16 meetings Set and 9 Sales Accepted qualified Leads

• 2+ years of experience in software sales/lead generation
• Exhibits a personable, friendly demeanor and determination to present oneself effectively when interacting with teammates or potential customers
• Shows enthusiasm for joining a rapidly growing and collaborative team, contributing to the collective learning experience alongside sales trainers and outbound account executives
• Possesses an entrepreneurial spirit, comfortable working autonomously, focusing on continuous development, and actively applying feedback received
• Commits…