Commercial & Growth Director

Brocket Hall is looking for a highly commercial, entrepreneurial and hands-on Commercial & Growth Director to take ownership of revenue growth across the Estate.

This is not a traditional marketing role and it is not a role for someone who simply manages an existing sales team.

We want someone who can identify commercial opportunities, generate demand, improve sales conversion, develop a high-performing sales culture and turn opportunities into measurable revenue.

The role covers Golf Membership, Corporate Golf & Golf Days, Weddings, Events & Conferences, Hotel & Accommodation, Food & Beverage, Corporate Partnerships and new commercial opportunities across the Estate.

The objective is simple: generate more qualified demand, improve conversion and grow profitable revenue.

Key responsibilities include:

Take ownership of commercial revenue performance

Develop growth plans across each business area

Lead and develop the sales team

Set clear revenue targets and KPIs

Build accurate pipelines and forecasts

Improve enquiry response and follow-up

Increase conversion from enquiry to booking and payment

Personally support high-value opportunities

Build proactive corporate and outbound sales

Develop partnerships and key accounts

Improve digital lead generation across Google, Meta, website, email and third-party platforms

Improve pricing, packages and discount structures

Take ownership of Hub Spot commercial discipline

Work with AI and automation resources to improve the complete customer journey

Priority growth areas will include Weddings & Events, Corporate Golf, Membership and Accommodation.

Proven commercial or sales leadership experience

Strong track record of delivering measurable revenue growth

Experience owning significant revenue targets

Strong understanding of sales funnels and conversion

Experience leading and challenging sales teams

Strong CRM and pipeline management knowledge

Understanding of digital marketing and lead generation

Strong numerical and commercial judgement

Experience with pricing and commercial offers

Strong B2B and B2C sales capability

Excellent execution and follow-through

Entrepreneurial and hands-on approach

Comfortable working directly with senior leadership

Experience in hospitality, golf, leisure, hotels, luxury venues, membership businesses or events would be beneficial but is not essential.

Experience with Hub Spot would be particularly valuable.

Competitive salary

Performance-related bonus

Opportunity to lead commercial growth across an iconic country estate

Direct access to senior decision-makers

Significant autonomy to build and implement commercial strategy

Staff benefits across the Estate

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