Vice President of Marketing & Brand Strategy

Overview

The Vice President of Marketing & Brand Strategy is the steward, storyteller, and strategic driver of how the YMCA of Southwest Florida shows up in the world. This executive leader ensures the Y’s mission, impact, and value are clearly understood by families, members, donors, partners, and the broader community—and that our brand inspires trust, participation, and support across Southwest Florida.

As a member of the executive leadership team, the VP leads enterprise-wide marketing and brand strategy that fuels membership and program growth, strengthens community engagement, and supports a vibrant culture of philanthropy. This role exists to rally people around the Y’s cause—advancing youth development, healthy living, and social responsibility—by translating mission into meaningful experiences, compelling stories, and measurable results.

• Champion the YMCA Brand — Serve as the lead brand steward for the association, ensuring consistent, high-quality brand experiences across all locations, programs, and platforms while maintaining alignment with Y-USA brand standards and enabling local relevance.
• Drive Growth That Expands Impact — Lead data-informed marketing strategies that generate awareness, engagement, enrollment, and retention—helping more people access life-changing programs. Oversee integrated, multi-channel marketing efforts and ensure performance is measured, understood, and continuously improved.
• Elevate Storytelling and Philanthropic Partnership — Work in close partnership with the Philanthropy Department—especially the VP of Philanthropy, the voice of the Y for mission and donors—to ensure donor-facing storytelling, campaigns, and impact reporting are compelling, authentic, and brand-aligned.
• Lead, Inspire, and Collaborate — Build and lead a high-performing marketing team and trusted network of partners. Collaborate across the association to translate strategy into action and foster a culture of innovation, accountability, and shared purpose.

The ideal candidate is a seasoned marketing executive with strong strategic instincts, analytical discipline, and a deep commitment to mission-driven work. They bring experience leading marketing for complex, multi-site organizations and balance enterprise consistency with local connection. They are collaborative, credible, and energized by using marketing as a force for community good.

• 7–10+ years of senior marketing leadership experience
• Demonstrated success driving growth, engagement, and measurable outcomes
• Strong background in brand strategy, performance marketing, analytics, and team leadership
• Proven ability to partner effectively with fundraising or advancement teams
• Exceptional communication and executive presence
• Bachelor’s degree required; advanced degree preferred

This is an opportunity to shape how an entire region experiences and supports the YMCA—how families find us, how donors believe in us, and how communities rally around our mission.

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.
• On-site attendance is required of this position.

YMCA of Southwest Florida has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

This document does not represent a contract of employment, and YMCA of Southwest Florida reserves the right to change this job description and/or assign tasks for the employee to perform, as the YMCA of Southwest Florida may deem appropriate.